ferguson.com traffic declined 39% to 2M monthly visits.

{
  "signal_id": "34947c37-2fee-4112-bff1-d4318ed5ac8e",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-09-11T10:22:40.309+00:00",
  "company": {
    "name": "Ferguson",
    "domain": "ferguson.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "ferguson.com traffic declined 39% to 2M monthly visits.",
    "traffic": {
      "2026-06-01": 1718395,
      "2026-07-01": 3130052,
      "2026-08-01": 1897320
    },
    "category": "home_and_garden/home_and_garden",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 19450,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 92.35
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 6.238
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 1.411
        }
      ],
      "traffic_share": 0.01
    },
    "engagement": {
      "bounce_rate": 0.403,
      "pages_per_visit": 4.262,
      "avg_visit_duration_seconds": 176
    },
    "global_rank": 25930,
    "mail_visits": 17076,
    "country_rank": 5392,
    "top_keywords": [
      {
        "cpc": 1.43,
        "name": "ferguson",
        "volume": 102000,
        "estimated_value": 44670
      },
      {
        "cpc": 1.56,
        "name": "ferguson enterprises",
        "volume": 5600,
        "estimated_value": 4250
      },
      {
        "cpc": 1.3,
        "name": "ferguson plumbing supply",
        "volume": 6310,
        "estimated_value": 3700
      },
      {
        "cpc": 3.36,
        "name": "plumbing supply near me",
        "volume": 5710,
        "estimated_value": 3320
      },
      {
        "cpc": 0.98,
        "name": "ferguson plumbing",
        "volume": 7220,
        "estimated_value": 2230
      }
    ],
    "traffic_band": "established",
    "category_rank": 44,
    "direct_visits": 692522,
    "search_visits": 1053013,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 18973,
    "top_countries": {
      "CA": 0.004,
      "EG": 0.004,
      "IN": 0.003,
      "MX": 0.002,
      "US": 0.95
    },
    "website_title": "Plumbing Supplies, HVAC Parts, Pipe, Valves & Fittings – Ferguson",
    "brand_strength": "moderate",
    "change_3mo_pct": 10.4,
    "change_mom_pct": -39.4,
    "referral_visits": 58817,
    "traffic_sources": {
      "mail": 0.009,
      "paid": 0,
      "direct": 0.365,
      "search": 0.555,
      "social": 0.01,
      "referral": 0.031
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1% (~19,450 visits). Top: chatgpt.com (92%), perplexity.ai (6%), gemini.google.com (1%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "ferguson sells quality plumbing supplies, hvac products, and building supplies to professional contractors and homeowners.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 66,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 37% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 66: Engagement 69/100 (25%), Volume 100/100 (20%), Brand 73/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 10/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~18,973 visits).",
    "engagement_quality_score": 69,
    "geo_concentration_detail": "Highly concentrated traffic: US (95%), CA (0%), EG (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~58,817 visits).",
    "search_dependency_detail": "High search dependency at 56% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (69/100) with 40% bounce rate, 4.3 pages per visit, and 176-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/34947c37-2fee-4112-bff1-d4318ed5ac8e \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"ferguson.com","limit":20}'