ferguson.com traffic surged 82% to 3M monthly visits.

{
  "signal_id": "ac75bb5d-a23c-468c-b19f-16da7deaefc4",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-08-13T10:56:27.503+00:00",
  "company": {
    "name": "Ferguson",
    "domain": "ferguson.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "ferguson.com traffic surged 82% to 3M monthly visits.",
    "traffic": {
      "2026-05-01": 1476395,
      "2026-06-01": 1718395,
      "2026-07-01": 3130052
    },
    "category": "home_and_garden/home_and_garden",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 13635,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 88.16
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.478,
      "pages_per_visit": 3.351,
      "avg_visit_duration_seconds": 139
    },
    "global_rank": 17934,
    "mail_visits": 25040,
    "country_rank": 5388,
    "top_keywords": [
      {
        "cpc": 1.65,
        "name": "ferguson",
        "volume": 86850,
        "estimated_value": 40630
      },
      {
        "cpc": 0.46,
        "name": "مباريات كاس العالم",
        "volume": 212820,
        "estimated_value": 11010
      },
      {
        "name": "مباراة مصر واستراليا",
        "volume": 26090,
        "estimated_value": 6430
      },
      {
        "name": "ماتش مصر واستراليا",
        "volume": 31850,
        "estimated_value": 4380
      },
      {
        "cpc": 1.2,
        "name": "ferguson plumbing supply",
        "volume": 6260,
        "estimated_value": 4010
      }
    ],
    "traffic_band": "established",
    "category_rank": 49,
    "direct_visits": 1133079,
    "search_visits": 1759089,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 40691,
    "top_countries": {
      "CA": 0.006,
      "EG": 0.031,
      "IN": 0.003,
      "MX": 0.011,
      "US": 0.903
    },
    "website_title": "Plumbing Supplies, HVAC Parts, Pipe, Valves & Fittings – Ferguson",
    "brand_strength": "moderate",
    "change_3mo_pct": 112,
    "change_mom_pct": 82.1,
    "referral_visits": 90772,
    "traffic_sources": {
      "mail": 0.008,
      "paid": 0,
      "direct": 0.362,
      "search": 0.562,
      "social": 0.013,
      "referral": 0.029
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~13,635 visits). Top: chatgpt.com (88%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "ferguson sells quality plumbing supplies, hvac products, and building supplies to professional contractors and homeowners.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 62,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 62: Engagement 53/100 (25%), Volume 100/100 (20%), Brand 72/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~40,691 visits).",
    "engagement_quality_score": 53,
    "geo_concentration_detail": "Highly concentrated traffic: US (90%), EG (3%), MX (1%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~90,772 visits).",
    "search_dependency_detail": "High search dependency at 56% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (53/100) with 48% bounce rate, 3.4 pages per visit, and 139-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/ac75bb5d-a23c-468c-b19f-16da7deaefc4 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"ferguson.com","limit":20}'