fidelity.com shows sustained growth with 3 consecutive months of increases, up 12% overall to 123M.
What happened
Minimal AI traffic at 0.4% (~546,841 visits). Top: chatgpt.com (56%), gemini.google.com (23%), perplexity.ai (14%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained growth
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 122,918,809
- Month over month
- +7.2%
- 3-month change
- +12%
- Global rank
- 219
- Top country
- US (97%)
- Trend
- Consecutive growth
More from Fidelity Investments
- New customerAdhesion Wealth Launches Custom Model Solutions for RIAsNew customer
- InvestmentPhysical AI company SiMa.ai raises $150 Mn in Series C roundInvestment
- RedditCommenters mentioned that Fidelity engages in a similar practice to Edward Jones by using proprietary "strategic advisors funds" in its advisory solutions, which are not easily transferable.Reddit
- PodcastsFidelity Investments sponsors Partnering with Great People PodcastPodcasts
- Web trafficfidelity.com received 122M monthly visits with traffic from 5 countries.Web traffic
- New locationFidelity opens new headquarters in Seaport, ramps up to five days a week in officeNew location
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The full record
From the Signal API recordNumbers
- Country rank
- 62
- Category rank
- 1
- Change, 3 months
- +12%
- Change, month over month
- +7.2%
- Digital health score
- 81
Details
- Measured month
- Apr 2026
- Category
- finance/investing
- Mail visits
- 5,039,671
- Traffic band
- Dominant
- Direct visits
- 86,657,760
- Search visits
- 23,477,493
- Small website
- No
- Snapshot date
- Apr 1, 2026
- Social visits
- 3,810,483
- Website title
- Fidelity Investments - Retirement Plans, Investing, Brokerage, Wealth Management, Financial Planning and Advice, Online Trading.
- Brand strength
- Strong
- Referral visits
- 2,581,295
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.4% (~546,841 visits). Top: chatgpt.com (56%), gemini.google.com (23%), perplexity.ai (14%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Weak
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- High
- Brand keyword ratio
- 4/5
- Website description
- Fidelity Investments is a financial services company that helps customers plan and achieve their most important financial goals. We offer a wide range of financial products and services for individuals and businesses, including trading...
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
Extraction
- Detected
- Jun 1, 2026
- signal_type
seo-traffic- signal_subtype
sustainedGrowth
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/4810bb70-ecfe-459a-9693-bca936d3aa7f returns this record as JSON. POST /v1/companies/enrich returns every signal for fidelity.com.
{
"signal_id": "4810bb70-ecfe-459a-9693-bca936d3aa7f",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedGrowth",
"detected_at": "2026-06-01T12:15:31.868+00:00",
"company": {
"name": "Fidelity Investments",
"domain": "fidelity.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "fidelity.com shows sustained growth with 3 consecutive months of increases, up 12% overall to 123M.",
"traffic": {
"2026-02-01": 109754238,
"2026-03-01": 114615374,
"2026-04-01": 122918809
},
"category": "finance/investing",
"relevance": 29,
"ai_traffic": {
"total_visits": 546841,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 56.434
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 23.184
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 14.063
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
},
{
"name": "grok.com",
"rank": 5,
"share": 0
},
{
"name": "copilot.microsoft.com",
"rank": 6,
"share": 0
}
],
"traffic_share": 0.004
},
"engagement": {
"bounce_rate": 0.157,
"pages_per_visit": 7.806,
"avg_visit_duration_seconds": 431
},
"global_rank": 219,
"mail_visits": 5039671,
"country_rank": 62,
"top_keywords": [
{
"cpc": 1.36,
"name": "fidelity",
"volume": 4828150,
"estimated_value": 6700570
},
{
"cpc": 3.49,
"name": "fidelity login",
"volume": 1102580,
"estimated_value": 2505500
},
{
"cpc": 1.64,
"name": "fidelity investments",
"volume": 179610,
"estimated_value": 403750
},
{
"cpc": 2.93,
"name": "fidelity netbenefits",
"volume": 161020,
"estimated_value": 232240
},
{
"cpc": 2.65,
"name": "netbenefits",
"volume": 118420,
"estimated_value": 193300
}
],
"traffic_band": "dominant",
"category_rank": 1,
"direct_visits": 86657760,
"search_visits": 23477493,
"small_website": false,
"snapshot_date": "2026-04-01T00:00:00+00:00",
"social_visits": 3810483,
"top_countries": {
"CA": 0.003,
"GB": 0.003,
"IN": 0.005,
"SG": 0.002,
"US": 0.968
},
"website_title": "Fidelity Investments - Retirement Plans, Investing, Brokerage, Wealth Management, Financial Planning and Advice, Online Trading.",
"brand_strength": "strong",
"change_3mo_pct": 12,
"change_mom_pct": 7.2,
"referral_visits": 2581295,
"traffic_sources": {
"mail": 0.041,
"paid": 0,
"direct": 0.705,
"search": 0.191,
"social": 0.031,
"referral": 0.021
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.4% (~546,841 visits). Top: chatgpt.com (56%), gemini.google.com (23%), perplexity.ai (14%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "high",
"brand_keyword_ratio": "4/5",
"website_description": "Fidelity Investments is a financial services company that helps customers plan and achieve their most important financial goals. We offer a wide range of financial products and services for individuals and businesses, including trading & investing, retirement, spending & saving, and wealth management.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 81,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 71% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 81: Engagement 100/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
"social_traffic_detail": "Low social traffic at 3% of total visits (~3,810,483 visits).",
"engagement_quality_score": 100,
"geo_concentration_detail": "Highly concentrated traffic: US (97%), IN (1%), CA (0%).",
"referral_strength_detail": "Weak referral strength at 2% of traffic (~2,581,295 visits).",
"search_dependency_detail": "Low search dependency at 19% of total traffic.",
"engagement_quality_detail": "High engagement (100/100) with 16% bounce rate, 7.8 pages per visit, and 431-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/4810bb70-ecfe-459a-9693-bca936d3aa7f \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"fidelity.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.