fidelity.com traffic declined 14% to 105M monthly visits.

{
  "signal_id": "1584917b-1d7e-450d-87f6-478eee792412",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-10-12T07:53:23.397+00:00",
  "company": {
    "name": "Fidelity Investments",
    "domain": "fidelity.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "fidelity.com traffic declined 14% to 105M monthly visits.",
    "traffic": {
      "2026-07-01": 122464192,
      "2026-08-01": 121923733,
      "2026-09-01": 105189374
    },
    "category": "finance/investing",
    "relevance": 54.9,
    "ai_traffic": {
      "total_visits": 475379,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 58.222
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 6.935
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 1.624
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.17,
      "pages_per_visit": 7.601,
      "avg_visit_duration_seconds": 428
    },
    "global_rank": 278,
    "mail_visits": 4523143,
    "country_rank": 74,
    "top_keywords": [
      {
        "cpc": 1.03,
        "name": "fidelity",
        "volume": 3272410,
        "estimated_value": 3766060
      },
      {
        "cpc": 1.5,
        "name": "fidelity login",
        "volume": 833750,
        "estimated_value": 2378510
      },
      {
        "cpc": 1.18,
        "name": "fidelity investments",
        "volume": 148480,
        "estimated_value": 335470
      },
      {
        "cpc": 2.19,
        "name": "fidelity netbenefits",
        "volume": 139440,
        "estimated_value": 240670
      },
      {
        "cpc": 1.95,
        "name": "netbenefits",
        "volume": 75610,
        "estimated_value": 124320
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 1,
    "direct_visits": 73632562,
    "search_visits": 18618519,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 3786817,
    "top_countries": {
      "CA": 0.003,
      "GB": 0.001,
      "IN": 0.004,
      "SG": 0.001,
      "US": 0.974
    },
    "website_title": "Fidelity International Usage Agreement",
    "brand_strength": "strong",
    "change_3mo_pct": -14.1,
    "change_mom_pct": -13.7,
    "referral_visits": 3260871,
    "traffic_sources": {
      "mail": 0.043,
      "paid": 0,
      "direct": 0.7,
      "search": 0.177,
      "social": 0.036,
      "referral": 0.031
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~475,379 visits). Top: chatgpt.com (58%), gemini.google.com (7%), perplexity.ai (2%), claude.ai (0%), grok.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "Fidelity Investments is a financial services company that helps customers plan and achieve their most important financial goals. We offer a wide range of financial products and services for individuals and businesses, including trading & investing, retirement, spending & saving, and wealth management.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 82,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 70% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 82: Engagement 100/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~3,786,817 visits).",
    "engagement_quality_score": 100,
    "geo_concentration_detail": "Highly concentrated traffic: US (97%), IN (0%), CA (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~3,260,871 visits).",
    "search_dependency_detail": "Low search dependency at 18% of total traffic.",
    "engagement_quality_detail": "High engagement (100/100) with 17% bounce rate, 7.6 pages per visit, and 428-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/1584917b-1d7e-450d-87f6-478eee792412 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"fidelity.com","limit":20}'