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FISTraffic decline

fisglobal.com traffic declined 22% to 8M monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
8,109,940
Month over month
-21.9%
3-month change
+1.8%
Global rank
7,591
Top country
US (96%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Change, 3 months
+1.8%
Change, month over month
-21.9%
Digital health score
67

Details

Measured month
Dec 2025
Category
Finance/Banking_Credit_and_Lending
Mail visits
0
Traffic band
Established
Direct visits
9,524,598
Search visits
1,058,289
Snapshot date
Dec 1, 2025
Social visits
0
Brand strength
Moderate
Referral visits
15,080,614
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
1
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 67: Engagement 62/100 (25%), Volume 100/100 (20%), Brand 72/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 0% of total visits (~0 visits).
Engagement quality score
62
Geo concentration detail
Highly concentrated traffic: US (96%), CA (1%), IN (1%).
Referral strength detail
Strong referral strength at 57% of traffic (~15,080,614 visits).

Extraction

Detected
Jan 23, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/cd6e4d8e-0ada-414c-b34f-6aca3ac20da5 returns this record as JSON. POST /v1/companies/enrich returns every signal for fisglobal.com.

{
  "signal_id": "cd6e4d8e-0ada-414c-b34f-6aca3ac20da5",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-01-23T13:39:40+00:00",
  "company": {
    "name": "FIS",
    "domain": "fisglobal.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "fisglobal.com traffic declined 22% to 8M monthly visits.",
    "traffic": {
      "2025-10-01": 7965189,
      "2025-11-01": 10382089,
      "2025-12-01": 8109940
    },
    "category": "Finance/Banking_Credit_and_Lending",
    "relevance": 61.3,
    "engagement": {
      "bounce_rate": 0.31,
      "pages_per_visit": 3,
      "avg_visit_duration_seconds": 162
    },
    "global_rank": 7591,
    "mail_visits": 0,
    "traffic_band": "established",
    "direct_visits": 9524598,
    "search_visits": 1058289,
    "snapshot_date": "2025-12-01",
    "social_visits": 0,
    "top_countries": {
      "CA": 0.01,
      "DE": 0,
      "GB": 0,
      "IN": 0.01,
      "US": 0.96
    },
    "brand_strength": "moderate",
    "change_3mo_pct": 1.8,
    "change_mom_pct": -21.9,
    "referral_visits": 15080614,
    "traffic_sources": {
      "mail": 0,
      "paid": 0.02,
      "direct": 0.36,
      "search": 0.04,
      "social": 0,
      "referral": 0.57
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 67,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 67: Engagement 62/100 (25%), Volume 100/100 (20%), Brand 72/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 0% of total visits (~0 visits).",
    "engagement_quality_score": 62,
    "geo_concentration_detail": "Highly concentrated traffic: US (96%), CA (1%), IN (1%).",
    "referral_strength_detail": "Strong referral strength at 57% of traffic (~15,080,614 visits).",
    "search_dependency_detail": "Low search dependency at 4% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (62/100) with 31% bounce rate, 3 pages per visit, and 162-second average duration."
  }
}

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