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FordTraffic snapshot

ford.com received 20M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~59,735 visits). Top: chatgpt.com (75%), gemini.google.com (19%), claude.ai (2%), copilot.microsoft.com (0%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
19,715,869
Month over month
+0.5%
3-month change
+6.4%
Global rank
1,828
Top country
US (78%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
443
Category rank
2
Change, 3 months
+6.4%
Change, month over month
+0.5%
Digital health score
73

Details

Measured month
Jun 2026
Category
vehicles/makes_and_models
Mail visits
492,897
Traffic band
Major
Direct visits
6,033,056
Search visits
7,216,008
Small website
No
Snapshot date
Jun 1, 2026
Social visits
887,214
Website title
Ford® - New Hybrid & Electric Vehicles, SUVs, Crossovers, Trucks, Vans & Cars
Brand strength
Moderate
Referral visits
2,405,336
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~59,735 visits). Top: chatgpt.com (75%), gemini.google.com (19%), claude.ai (2%), copilot.microsoft.com (0%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Consecutive months
3
Engagement quality
High
Brand keyword ratio
5/5
Website description
Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at...
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 73: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 61/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/b173a2f1-f92f-42a6-a937-afb17405a5bf returns this record as JSON. POST /v1/companies/enrich returns every signal for ford.com.

{
  "signal_id": "b173a2f1-f92f-42a6-a937-afb17405a5bf",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-07-16T05:45:55.802+00:00",
  "company": {
    "name": "Ford",
    "domain": "ford.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "ford.com received 20M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-04-01": 18531247,
      "2026-05-01": 19622702,
      "2026-06-01": 19715869
    },
    "category": "vehicles/makes_and_models",
    "relevance": 1.6,
    "ai_traffic": {
      "top_prompts": [
        "What are the towing capacity ranges and payload considerations for full-size pickup trucks when planning to tow heavy trailers, and how should I choose the right configuration based on tongue weight and hitch type?",
        "How do modern pickup truck bed designs and available bed accessories affect durability and usability for frequent hauling, and what maintenance steps extend bed life under heavy use?",
        "I'm choosing between different V6 and V8 engine options for a new pickup: how do they compare in towing performance, fuel economy, long-term reliability, and typical maintenance costs for heavy-duty applications?"
      ],
      "total_visits": 59735,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 74.806
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 18.68
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 1.82
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "perplexity.ai",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.424,
      "pages_per_visit": 6.214,
      "avg_visit_duration_seconds": 230
    },
    "global_rank": 1828,
    "mail_visits": 492897,
    "country_rank": 443,
    "top_keywords": [
      {
        "cpc": 1.19,
        "name": "ford",
        "volume": 790080,
        "estimated_value": 420160
      },
      {
        "cpc": 1.07,
        "name": "ford bronco",
        "volume": 143310,
        "estimated_value": 59110
      },
      {
        "cpc": 1.12,
        "name": "ford credit",
        "volume": 34570,
        "estimated_value": 58460
      },
      {
        "cpc": 1.34,
        "name": "ford maverick",
        "volume": 121180,
        "estimated_value": 53930
      },
      {
        "cpc": 1.18,
        "name": "ford explorer",
        "volume": 125000,
        "estimated_value": 37220
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 6033056,
    "search_visits": 7216008,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 887214,
    "top_countries": {
      "CA": 0.023,
      "GB": 0.02,
      "IN": 0.026,
      "MX": 0.025,
      "US": 0.781
    },
    "website_title": "Ford® - New Hybrid & Electric Vehicles, SUVs, Crossovers, Trucks, Vans & Cars",
    "brand_strength": "moderate",
    "change_3mo_pct": 6.4,
    "change_mom_pct": 0.5,
    "referral_visits": 2405336,
    "traffic_sources": {
      "mail": 0.025,
      "paid": 0,
      "direct": 0.306,
      "search": 0.366,
      "social": 0.045,
      "referral": 0.122
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~59,735 visits). Top: chatgpt.com (75%), gemini.google.com (19%), claude.ai (2%), copilot.microsoft.com (0%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at Ford.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 73: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 61/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~887,214 visits).",
    "engagement_quality_score": 80,
    "geo_concentration_detail": "Highly concentrated traffic: US (78%), IN (3%), MX (3%).",
    "referral_strength_detail": "Moderate referral strength at 12% of traffic (~2,405,336 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "High engagement (80/100) with 42% bounce rate, 6.2 pages per visit, and 230-second average duration."
  }
}

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