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Forever 21Traffic snapshot

forever21.com received 1M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~6,330 visits). Top: chatgpt.com (100%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,006,413
Month over month
+15.6%
3-month change
-1.3%
Global rank
46,148
Top country
US (68%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
10,583
Category rank
438
Change, 3 months
-1.3%
Change, month over month
+15.6%
Digital health score
60

Details

Measured month
May 2026
Category
lifestyle/fashion_and_apparel
Mail visits
14,090
Traffic band
Established
Direct visits
220,404
Search visits
678,322
Small website
No
Snapshot date
May 1, 2026
Social visits
32,205
Website title
Forever 21 | Shop The Latest Trends & Must-Have Styles
Brand strength
Moderate
Referral visits
25,160
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~6,330 visits). Top: chatgpt.com (100%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
High
Consecutive months
1
Brand keyword ratio
3/5
Website description
Discover the latest in women’s, men’s, plus-size, kids' fashion, accessories, and beauty with everyday low prices - and new styling drops added regularly. Shop now.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/29749ca5-d41e-465b-8c36-2946e7421d94 returns this record as JSON. POST /v1/companies/enrich returns every signal for forever21.com.

{
  "signal_id": "29749ca5-d41e-465b-8c36-2946e7421d94",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-06-22T08:14:02.451+00:00",
  "company": {
    "name": "Forever 21",
    "domain": "forever21.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "forever21.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-03-01": 1020095,
      "2026-04-01": 870258,
      "2026-05-01": 1006413
    },
    "category": "lifestyle/fashion_and_apparel",
    "relevance": 43.8,
    "ai_traffic": {
      "total_visits": 6330,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.343,
      "pages_per_visit": 3.997,
      "avg_visit_duration_seconds": 101
    },
    "global_rank": 46148,
    "mail_visits": 14090,
    "country_rank": 10583,
    "top_keywords": [
      {
        "cpc": 0.65,
        "name": "forever 21",
        "volume": 87680,
        "estimated_value": 118480
      },
      {
        "cpc": 0.76,
        "name": "forever21",
        "volume": 21750,
        "estimated_value": 28700
      },
      {
        "cpc": 0.68,
        "name": "forever21+",
        "volume": 3270,
        "estimated_value": 3000
      },
      {
        "cpc": 0.59,
        "name": "21 forever",
        "volume": 780,
        "estimated_value": 1400
      },
      {
        "cpc": 0.38,
        "name": "f21",
        "volume": 7030,
        "estimated_value": 1230
      }
    ],
    "traffic_band": "established",
    "category_rank": 438,
    "direct_visits": 220404,
    "search_visits": 678322,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 32205,
    "top_countries": {
      "CA": 0.061,
      "ES": 0.017,
      "GB": 0.018,
      "IN": 0.01,
      "US": 0.676
    },
    "website_title": "Forever 21 | Shop The Latest Trends & Must-Have Styles",
    "brand_strength": "moderate",
    "change_3mo_pct": -1.3,
    "change_mom_pct": 15.6,
    "referral_visits": 25160,
    "traffic_sources": {
      "mail": 0.014,
      "paid": 0,
      "direct": 0.219,
      "search": 0.674,
      "social": 0.032,
      "referral": 0.025
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~6,330 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Discover the latest in women’s, men’s, plus-size, kids' fashion, accessories, and beauty with everyday low prices - and new styling drops added regularly. Shop now.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 60,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 60: Engagement 62/100 (25%), Volume 100/100 (20%), Brand 44/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~32,205 visits).",
    "engagement_quality_score": 62,
    "geo_concentration_detail": "Highly concentrated traffic: US (68%), CA (6%), GB (2%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~25,160 visits).",
    "search_dependency_detail": "High search dependency at 67% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (62/100) with 34% bounce rate, 4 pages per visit, and 101-second average duration."
  }
}

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