The company is successfully shifting customers to its low-cost direct distribution channels, with its website and mobile app accounting for 70% of ticket sales in 2025. This focus creates ongoing needs for digital marketing, e-commerce platform optimization, and CRM technologies to further enhance the direct booking experience.
Filing excerpt
We primarily sell our product through direct distribution channels, including via our website at www.flyfrontier.com, our mobile app and our contact centers, with our website and mobile app serving as the primary platforms for ticket sales.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
Vendors
sec-10kchannelShiftGet every 10-K signal for Frontier Airlines and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Frontier Airlines this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/45922321-1fff-479b-b2d4-f76bf9ae1b9a returns this record as JSON. POST /v1/companies/enrich returns every signal for flyfrontier.com.
{
"signal_id": "45922321-1fff-479b-b2d4-f76bf9ae1b9a",
"signal_type": "sec-10k",
"signal_subtype": "channelShift",
"detected_at": "2026-02-24T09:58:09.637+00:00",
"company": {
"name": "Frontier Airlines",
"domain": "flyfrontier.com"
},
"data": {
"detail": "The company is successfully shifting customers to its low-cost direct distribution channels, with its website and mobile app accounting for 70% of ticket sales in 2025. This focus creates ongoing needs for digital marketing, e-commerce platform optimization, and CRM technologies to further enhance the direct booking experience.",
"metrics": {
"pct": 0.7,
"timeframe": "current_year",
"pct_context": "of total tickets sold directly to customers in 2025"
},
"summary": "Driving 70% of ticket sales through direct channels, prioritizing website and mobile app",
"excerpts": "We primarily sell our product through direct distribution channels, including via our website at www.flyfrontier.com, our mobile app and our contact centers, with our website and mobile app serving as the primary platforms for ticket sales.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1670076/000167007626000020/fron-20251231.htm",
"filing_date": "2026-02-18",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "New channel tools needed",
"signal_category": "market",
"vendors_mentioned": [
"Amadeus",
"Travelport",
"Priceline",
"Expedia",
"Orbitz",
"Travelocity"
],
"technologies_mentioned": [
"mobile app",
"API",
"NDC"
]
}
}
curl https://signals.autobound.ai/v1/signals/45922321-1fff-479b-b2d4-f76bf9ae1b9a \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"flyfrontier.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.