Gartner is concerned that search engines and AI chatbots using LLMs could provide answers directly to users, bypassing its websites and reducing the value of its content delivery model.
Filing excerpt
Some search engines and LLMs also provide substantive content in search results, including AI-generated content, which, if expanded to the areas in which we operate, could reduce the need to enter our websites.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
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Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/1f690e98-cd94-42eb-9716-14793d739222 returns this record as JSON. POST /v1/companies/enrich returns every signal for gartner.com.
{
"signal_id": "1f690e98-cd94-42eb-9716-14793d739222",
"signal_type": "sec-10k",
"signal_subtype": "aiInvestment",
"detected_at": "2026-02-17T06:34:29.808+00:00",
"company": {
"name": "Gartner",
"domain": "gartner.com"
},
"data": {
"detail": "Gartner is concerned that search engines and AI chatbots using LLMs could provide answers directly to users, bypassing its websites and reducing the value of its content delivery model. This creates an urgent need to adapt its product and AI strategy to counter this existential threat.",
"summary": "Facing business threat from Large Language Models (LLMs) and AI chatbots",
"excerpts": "Some search engines and LLMs also provide substantive content in search results, including AI-generated content, which, if expanded to the areas in which we operate, could reduce the need to enter our websites.",
"relevance": 0.8,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/749251/000074925126000112/it-20251231.htm",
"filing_date": "2026-02-12",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Target for AI vendors",
"signal_category": "technology",
"technologies_mentioned": [
"AI",
"large language models",
"LLM",
"AI chatbots"
]
}
}
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-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
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