r/aeo
Every AI assistant knows the brand you name. Not one of them recommends it.
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Highlighted: the lines this signal was extracted from
Been doing this since 1995 and this is the result that changed how I pitch. Last week I used my system and I audited 2,475 US market leaders, local and ecom, picked by review volume so these are category winners rather than strugglers. As part of it I ran a simple probe. I asked ChatGPT, Claude, Gemini and Perplexity who's best in each brand's category, with the brand name nowhere in the question. 86% of the ecom brands never came up once. Not ranked low. Never mentioned. Then on the ones I went deeper on I asked the same four assistants about the brand by name. All four knew them. Founding year, product line, positioning, reputation, the lot. One of them has over three hundred thousand reviews and the assistants can talk about it all day. So the model isn't ignorant of these brands. It knows them perfectly well. It just never reaches for them when someone describes the problem the brand solves instead of naming it. Knows the brand but pulls a competitor. I then created a system to backtrack each citation they used to base their recommendation on. Ran it multiple times against a large brand base - pulled over 800 citations for just one brand. I studied where the citation ranked on the page, competitors, density of mention, depth on the page, age of material. WOW - I learned a ton. The bit I keep chewing on is that everyone is optimizing to be found when someone types...
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