Cinnamon Toast Crunch baking mix leans into comfort.

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  "detected_at": "2026-06-23T00:00:00+00:00",
  "company": {
    "name": "General Mills",
    "domain": "generalmills.com"
  },
  "data": {
    "url": "https://www.foodbusinessnews.net/articles/30558-cinnamon-toast-crunch-baking-mix-leans-into-comfort",
    "title": "Cinnamon Toast Crunch baking mix leans into comfort.",
    "ticker": "NYSE:GIS",
    "excerpt": "Cinnamon Toast Crunch baking mix leans into comfort.\n\n06.23.2026\n\nMINNEAPOLIS - General Mills Inc. owns one of the most iconic baking brands of all time, Betty Crocker, and one of the most recognizable cereal brands, Cinnamon Toast Crunch. In May, the company combined both brands into a new all-in-one baking mix called Bisquick Cinnamon Toast Crunch pancake and baking mix.\n\nMade with cinnamon and without artificial colors, the mix allows consumers to bring the cinnamon-sugar taste of Cinnamon Toast Crunch to pancakes, waffles, muffins, cookies and more. Luke Neithammer, business unit director of baking for General Mills, said the product launch tracks with current consumer trends.\n\n\"We're seeing continued interest in nostalgic flavors, comfort foods and products that make at-home occasions feel a little more special,\" Neithammer said. \"Consumers are also looking for convenience without sacrificing flavor. Bisquick Cinnamon Toast Crunch baking and pancake mix taps into those trends by bringing an iconic flavor into everyday baking moments.\"\n\nIn a May interview with Milling & Baking News, Neithammer discussed the conceptualization of the Bisquick Cinnamon Toast Crunch and the future of Betty Crocker.\n\nBisquick Cinnamon Toast Crunch pancake and baking mix is the first Betty Crocker product since 2020 to receive a national launch, a move Neithammer said reflected a desire to...",
    "product": "baking mixes infused with other top-selling cereals",
    "summary": "General Mills, Inc. launched baking mixes infused with other top-selling cereals on Jun 23rd '26.",
    "location": "Minneapolis, Minnesota, United States, Northern America, Americas",
    "planning": false,
    "image_url": "https://www.foodbusinessnews.net/ext/resources/2026/06/23/epub_CTC-Baking-Mix-Lead_800x800_webp.jpg?height=635&t=1782221418&width=1200",
    "confidence": 0.6039,
    "product_data": {
      "full_text": "baking mixes infused with its other top-selling cereals",
      "fuzzy_match": true
    },
    "published_at": "2026-06-23T00:00:00Z",
    "location_data": [
      {
        "city": "Minneapolis",
        "state": "Minnesota",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-06-23",
    "article_sentence": "Neithammer also hinted that General Mills will launch baking mixes infused with its other top-selling cereals, including Cocoa Puffs, Lucky Charms and Trix."
  }
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