What changed on the page
The prior headline “Food the world loves, from people who care how it's made” was replaced with “Food the world loves, from people who care how it's made,” while the page now emphasizes “For 160+ years, that care has shaped everything we do.”
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligencemarketingCampaignGet every website changes signal for General Mills and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at General Mills this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/1fcefd6f-5fb0-5221-874b-ec252cd9dcf0 returns this record as JSON. POST /v1/companies/enrich returns every signal for generalmills.com.
{
"signal_id": "1fcefd6f-5fb0-5221-874b-ec252cd9dcf0",
"signal_type": "website-intelligence",
"signal_subtype": "marketingCampaign",
"detected_at": "2026-08-19T00:00:00+00:00",
"company": {
"name": "General Mills",
"domain": "generalmills.com"
},
"data": {
"summary": "General Mills repositioned its homepage around the broader brand narrative of “Food the world loves, from people who care how it's made.”",
"evidence": "The prior headline “Food the world loves, from people who care how it's made” was replaced with “Food the world loves, from people who care how it's made,” while the page now emphasizes “For 160+ years, that care has shaped everything we do.”",
"relevance": 0.66,
"source_url": "https://www.generalmills.com/",
"impact_rationale": "The messaging broadens the company’s brand identity beyond food production and may support stronger differentiation and consumer engagement."
}
}
curl https://signals.autobound.ai/v1/signals/1fcefd6f-5fb0-5221-874b-ec252cd9dcf0 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"generalmills.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.