What changed on the page
The updated page includes “The brands you know and love And the ones you have yet to meet” and links for Cheerios, Blue Buffalo, Betty Crocker, Pillsbury, Old El Paso, Nature Valley, and General Mills Foodservice.
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligenceeventAnnouncementGet every website changes signal for General Mills and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at General Mills this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/5476e2a9-2254-552b-8375-aa63cfb805fc returns this record as JSON. POST /v1/companies/enrich returns every signal for generalmills.com.
{
"signal_id": "5476e2a9-2254-552b-8375-aa63cfb805fc",
"signal_type": "website-intelligence",
"signal_subtype": "eventAnnouncement",
"detected_at": "2026-08-19T00:00:00+00:00",
"company": {
"name": "General Mills",
"domain": "generalmills.com"
},
"data": {
"summary": "The homepage now prominently promotes General Mills’ brands, including Cheerios, Blue Buffalo, Betty Crocker, Pillsbury, Old El Paso, Nature Valley, and General Mills Foodservice.",
"evidence": "The updated page includes “The brands you know and love And the ones you have yet to meet” and links for Cheerios, Blue Buffalo, Betty Crocker, Pillsbury, Old El Paso, Nature Valley, and General Mills Foodservice.",
"relevance": 0.64,
"source_url": "https://www.generalmills.com/",
"impact_rationale": "Greater prominence for recognizable brands can improve awareness and conversion among consumers, retailers, and foodservice customers."
}
}
curl https://signals.autobound.ai/v1/signals/5476e2a9-2254-552b-8375-aa63cfb805fc \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"generalmills.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.