The promotion of a new EVP and President of Global Markets indicates a potential shift in go-to-market strategy, dealer relationships, and sales operations.
Filing excerpt
Rory V. Harvey (58) Executive Vice President and President, Global Markets (2024) Executive Vice President and President, North America (2023) Vice President, Global Cadillac (2020)
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kcroChangeGet every 10-K signal for General Motors and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/6420d3e1-2c6f-40e9-8838-fdaaa45e844f returns this record as JSON. POST /v1/companies/enrich returns every signal for gm.com.
{
"signal_id": "6420d3e1-2c6f-40e9-8838-fdaaa45e844f",
"signal_type": "sec-10k",
"signal_subtype": "croChange",
"detected_at": "2026-02-03T08:23:53.825+00:00",
"company": {
"name": "General Motors",
"domain": "gm.com"
},
"data": {
"detail": "The promotion of a new EVP and President of Global Markets indicates a potential shift in go-to-market strategy, dealer relationships, and sales operations. This change creates an opening for vendors specializing in sales enablement, CRM, marketing analytics, and dealer management solutions.",
"metrics": {
"timeframe": "current_year"
},
"summary": "GM promotes Rory Harvey to President of Global Markets in 2024",
"excerpts": "Rory V. Harvey (58) Executive Vice President and President, Global Markets (2024) Executive Vice President and President, North America (2023) Vice President, Global Cadillac (2020)",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1467858/000146785826000013/gm-20251231.htm",
"filing_date": "2026-01-27",
"filing_year": 2026,
"sales_relevance": "Sales tech review",
"signal_category": "leadership"
}
}
curl https://signals.autobound.ai/v1/signals/6420d3e1-2c6f-40e9-8838-fdaaa45e844f \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"gm.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.