Filing excerpt
United States Cars 2,719 57 2.1 % 2,946 178 6.0 % 3,070 224 7.3 %
sec.gov/Archives/edgar/data/1467858/000146785826000013/gm-20251231.htmRead the full source
General Motors10-K: Market share loss
GM's US car market share plummets from 7.3% to 2.1% in two years
What happened
The company's market share in the U.S. car segment has collapsed, falling from 7.3% in 2023 to just 2.1% in 2025. This severe decline creates immense pressure to improve marketing effectiveness, dealer network performance, and product strategy.
Source
Other signals in this filing (11)
- DivestitureGM to wind down Cruise robotaxi operations and refocus autonomous strategyDivestiture
- CTO changeGM appoints new Chief Product Officer Sterling Anderson in 2025CTO change
- General counsel changeGM appoints new Chief Legal Officer Grant M. Dixton in 2024General counsel change
- CRO changeGM promotes Rory Harvey to President of Global Markets in 2024CRO change
- Acquisition completedGM completed acquisition of Cruise noncontrolling interests in Feb 2025Acquisition completed
- Governance changeGM appoints Sterling Anderson as new EVP, Global Product and Chief Product Officer in 2025Governance change
- Governance changeGM hires Grant Dixton as new EVP, Chief Legal and Public Policy Officer in 2024Governance change
- RestructuringGM ceased funding for Cruise robotaxis in Dec 2024, winding down operations in Feb 2025Restructuring
- Supplier concentrationGM identifies supply chain risk with EV battery raw material processing concentrated in ChinaSupplier concentration
- Supply chain disruptionGM launching North America-focused supply chain initiative for EV raw materialsSupply chain disruption
- Recurring revenue shiftGM is building an integrated software ecosystem for services and subscriptionsRecurring revenue shift
Extracted by Autobound
From the Signal API record- Signal
- 10-K: Market share loss
What this signalsFilings often name leadership changes, deals and spending plans.
- Filed
- Jan 27, 2026
More from General Motors
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- RedditA parts person at a General Motors dealership describes the CX Connect portal for ordering restricted parts as extremely time-consuming and convoluted, citing a multi-screen process and a minor...Reddit
- New customerGeneral Motors awarded $697.7M U.S. Army contractNew customer
- IntegrationIONATE Partners With General Motors To Deploy Hybrid Intelligent Transformer At Michigan PlantIntegration
- NewsGM CEO Mary Barra says America has a ‘societal problem’ with skilled trades - and is putting $200 million behind training Gen Z to work with their handsNews
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The full record
From the Signal API recordNumbers
- Percent
- -5.2% (Absolute decline in US car market share from 7.3% in 2023 to 2.1% in 2025)
Details
- CIK
- 1467858
- Accession number
- 0001467858-26-000013
- Timeframe
- Multi year
- Filing year
- 2026
- Why it matters
- Urgency to improve
Topics and mentions
Regions named
- United States
- North America
Extraction
- Confidence
- High
- Relevance
- 90%
- Sentiment
- Negative
- Detected
- Feb 3, 2026
- signal_type
sec-10k- signal_subtype
marketShareLoss
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GET /v1/signals/f24bb5ac-18f7-4e4b-a981-4322f778926d returns this record as JSON. POST /v1/companies/enrich returns every signal for gm.com.
{
"signal_id": "f24bb5ac-18f7-4e4b-a981-4322f778926d",
"signal_type": "sec-10k",
"signal_subtype": "marketShareLoss",
"detected_at": "2026-02-03T08:23:53.825+00:00",
"company": {
"name": "General Motors",
"domain": "gm.com"
},
"data": {
"detail": "The company's market share in the U.S. car segment has collapsed, falling from 7.3% in 2023 to just 2.1% in 2025. This severe decline creates immense pressure to improve marketing effectiveness, dealer network performance, and product strategy.",
"metrics": {
"pct": -0.052,
"timeframe": "multi_year",
"pct_context": "Absolute decline in US car market share from 7.3% in 2023 to 2.1% in 2025"
},
"summary": "GM's US car market share plummets from 7.3% to 2.1% in two years",
"excerpts": "United States Cars 2,719 57 2.1 % 2,946 178 6.0 % 3,070 224 7.3 %",
"relevance": 0.9,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1467858/000146785826000013/gm-20251231.htm",
"filing_date": "2026-01-27",
"filing_year": 2026,
"sales_relevance": "Urgency to improve",
"signal_category": "market",
"regions_mentioned": [
"United States",
"North America"
]
}
}
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