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General MotorsTraffic snapshot

gm.com received 5M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~14,362 visits). Top: chatgpt.com (58%), gemini.google.com (11%), claude.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
4,762,289
Month over month
+1.2%
3-month change
+6.3%
Global rank
10,399
Top country
US (72%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
2,725
Category rank
17
Change, 3 months
+6.3%
Change, month over month
+1.2%
Digital health score
71

Details

Measured month
Jul 2026
Category
vehicles/makes_and_models
Mail visits
123,820
Traffic band
Established
Direct visits
1,871,580
Search visits
852,450
Small website
No
Snapshot date
Jul 1, 2026
Social visits
95,246
Website title
GM Electric Vehicles, Charging & Technology | General Motors
Brand strength
Moderate
Referral visits
1,652,514
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~14,362 visits). Top: chatgpt.com (58%), gemini.google.com (11%), claude.ai (1%).
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
2/5
Website description
Explore GM’s electric vehicle innovation, including advanced battery technology and our vision for an all-electric future designed to reduce emissions.
Country rank country
US
Digital health label
Good
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3ad5aa5b-e99b-4b19-8c9f-c2042808ea4a returns this record as JSON. POST /v1/companies/enrich returns every signal for gm.com.

{
  "signal_id": "3ad5aa5b-e99b-4b19-8c9f-c2042808ea4a",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:59:08.167+00:00",
  "company": {
    "name": "General Motors",
    "domain": "gm.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "gm.com received 5M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 4479342,
      "2026-06-01": 4706896,
      "2026-07-01": 4762289
    },
    "category": "vehicles/makes_and_models",
    "relevance": 3.3,
    "ai_traffic": {
      "total_visits": 14362,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 58.238
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.115
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.921
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.446,
      "pages_per_visit": 4.849,
      "avg_visit_duration_seconds": 202
    },
    "global_rank": 10399,
    "mail_visits": 123820,
    "country_rank": 2725,
    "top_keywords": [
      {
        "cpc": 1.49,
        "name": "gm",
        "volume": 9510780,
        "estimated_value": 384030
      },
      {
        "cpc": 1.16,
        "name": "general motors",
        "volume": 81370,
        "estimated_value": 30540
      },
      {
        "cpc": 1.27,
        "name": "gm careers",
        "volume": 11090,
        "estimated_value": 19980
      },
      {
        "cpc": 1.27,
        "name": "general motors careers",
        "volume": 10090,
        "estimated_value": 16800
      },
      {
        "cpc": 0.93,
        "name": "gm rewards",
        "volume": 4960,
        "estimated_value": 6020
      }
    ],
    "traffic_band": "established",
    "category_rank": 17,
    "direct_visits": 1871580,
    "search_visits": 852450,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 95246,
    "top_countries": {
      "BR": 0.024,
      "CA": 0.079,
      "KR": 0.024,
      "MX": 0.04,
      "US": 0.723
    },
    "website_title": "GM Electric Vehicles, Charging & Technology | General Motors",
    "brand_strength": "moderate",
    "change_3mo_pct": 6.3,
    "change_mom_pct": 1.2,
    "referral_visits": 1652514,
    "traffic_sources": {
      "mail": 0.026,
      "paid": 0,
      "direct": 0.393,
      "search": 0.179,
      "social": 0.02,
      "referral": 0.347
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~14,362 visits). Top: chatgpt.com (58%), gemini.google.com (11%), claude.ai (1%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "Explore GM’s electric vehicle innovation, including advanced battery technology and our vision for an all-electric future designed to reduce emissions.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 71: Engagement 74/100 (25%), Volume 100/100 (20%), Brand 79/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~95,246 visits).",
    "engagement_quality_score": 74,
    "geo_concentration_detail": "Highly concentrated traffic: US (72%), CA (8%), MX (4%).",
    "referral_strength_detail": "Strong referral strength at 35% of traffic (~1,652,514 visits).",
    "search_dependency_detail": "Low search dependency at 18% of total traffic.",
    "engagement_quality_detail": "High engagement (74/100) with 45% bounce rate, 4.8 pages per visit, and 202-second average duration."
  }
}

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