Google Unveils Big Change to Alcohol Advertising on YouTube

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    "url": "https://tech.yahoo.com/social-media/articles/google-unveils-big-change-alcohol-191540971.html",
    "title": "Google Unveils Big Change to Alcohol Advertising on YouTube - Yahoo Tech",
    "excerpt": "Google is loosening its restrictions on personalized alcohol advertising, allowing marketers to use personalized ads for alcoholic beverages, alcohol-related products and alcohol alternatives on YouTube starting Oct. 30. According to Meininger's International . The policy change will apply where personalized alcohol advertising is permitted under local law and regulations. Google announced the update Sept. 3, saying it reflects customer interest in emerging categories as well as improved controls and data protections. The change represents a shift from Google's previous policy, under which alcohol was included among sensitive interest categories with restrictions on personalized advertising. Google's current personalized advertising guidance still lists alcohol among categories subject to targeting restrictions. Under the updated policy, advertisers will be able to personalize alcohol-related ads across YouTube inventory. That includes ads for alcoholic beverages, alcohol-related products and alcohol-alternative beverages. Google said it will provide information about additional advertising surfaces as they become available. The policy does not remove Google's broader restrictions on alcohol advertising. Ads must continue to comply with Google's alcohol advertising rules and applicable local laws. Google will also continue to prohibit personalized targeting based on health...",
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    "effective_date": "2026-10-30",
    "article_sentence": "Google is loosening its restrictions on personalized alcohol advertising, allowing marketers to use personalized ads for alcoholic beverages, alcohol-related products and alcohol alternatives on YouTube starting Oct. 30."
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