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GoProPromotion

GoPro Appoints President, Promotes Insider to CFO

What happened

GoPro will promote Brian McGee to president and COO on Mar 17th '26.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

GoPro appoints president, promotes insider to CFO. February 20, 2026 GoPro Inc. promoted Brian McGee, currently CFO and COO, to president and COO, effective March 17, according to a regulatory filing. On that date, Brian Tratt, GoPro's VP of Finance, will become CFO. McGee has served as the company's COO since February 2020, its EVP/CFO since February 2018, and as its SVP/CFO since March 2016. He also served as the company's VP of Finance since September 2015, with responsibility for financial planning, tax, treasury, and risk management. From May 2011 to September 2015, McGee held various positions at Qualcomm, including as vice president of business operations. Tratt has served as GoPro's VP of Finance since August 2024. Prior to that, Tratt served as senior director, FP&A from May 2020 to August 2024, corporate controller from April 2017 to May 2020 and assistant controller from November 2012 to April 2017. Prior to joining GoPro, Tratt spent six years at KPMG in San Francisco, CA, most recently as an audit manager. Image courtesy GoPro

sgbonline.com/gopro-appoints-president-promotes-insider-to-cfoRead the full source

Extracted by Autobound

From the Signal API record
Event
Promotion

What this signalsA newly promoted leader often gets the budget to change how the team works.

Person
Brian McGeepresident and COO
Takes effect
Mar 17, 2026

More promotion signals at other companies

The full record

From the Signal API record

People

  • Brian McGeepresident and COO · Named in the story

Details

Category
Promotes

Topics and mentions

Job title tags

  • directors
  • operations

Extraction

Confidence
55%
Detected
Feb 20, 2026
signal_type
news
signal_subtype
promotes

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/0f463e3e-81b0-4804-956e-86b1effc1eeb returns this record as JSON. POST /v1/companies/enrich returns every signal for gopro.com.

{
  "signal_id": "0f463e3e-81b0-4804-956e-86b1effc1eeb",
  "signal_type": "news",
  "signal_subtype": "promotes",
  "detected_at": "2026-02-20T00:00:00+00:00",
  "company": {
    "name": "GoPro",
    "domain": "gopro.com"
  },
  "data": {
    "url": "https://sgbonline.com/gopro-appoints-president-promotes-insider-to-cfo",
    "title": "GoPro Appoints President, Promotes Insider to CFO",
    "contact": "Brian McGee",
    "excerpt": "GoPro appoints president, promotes insider to CFO.\n\nFebruary 20, 2026\n\nGoPro Inc. promoted Brian McGee, currently CFO and COO, to president and COO, effective March 17, according to a regulatory filing. On that date, Brian Tratt, GoPro's VP of Finance, will become CFO.\n\nMcGee has served as the company's COO since February 2020, its EVP/CFO since February 2018, and as its SVP/CFO since March 2016. He also served as the company's VP of Finance since September 2015, with responsibility for financial planning, tax, treasury, and risk management. From May 2011 to September 2015, McGee held various positions at Qualcomm, including as vice president of business operations.\n\nTratt has served as GoPro's VP of Finance since August 2024. Prior to that, Tratt served as senior director, FP&A from May 2020 to August 2024, corporate controller from April 2017 to May 2020 and assistant controller from November 2012 to April 2017. Prior to joining GoPro, Tratt spent six years at KPMG in San Francisco, CA, most recently as an audit manager.\n\nImage courtesy GoPro",
    "summary": "GoPro will promote Brian McGee to president and COO on Mar 17th '26.",
    "category": "promotes",
    "found_at": "2026-02-20T00:00:00Z",
    "planning": false,
    "image_url": "https://sgbonline.com/wp-content/uploads/2026/02/GoPro.jpg",
    "job_title": "president and COO",
    "confidence": 0.5471,
    "published_at": "2026-02-20T00:00:00Z",
    "effective_date": "2026-03-17",
    "job_title_tags": [
      "directors",
      "operations"
    ],
    "article_sentence": "GoPro Inc. promoted Brian McGee, currently CFO and COO, to president and COO, effective March 17, according to a regulatory filing."
  }
}

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