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GrammarlyTraffic decline

grammarly.com traffic declined 15% to 46M monthly visits.

What happened

Emerging AI traffic at 1.5% (~661,575 visits). Top: chatgpt.com (63%), gemini.google.com (18%), claude.ai (5%), perplexity.ai (0%), chat.deepseek.com (0%), grok.com (0%), copilot.microsoft.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
45,846,354
Month over month
-15.1%
3-month change
-21.4%
Global rank
604
Top country
US (46%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
319
Category rank
2
Change, 3 months
-21.4%
Change, month over month
-15.1%
Digital health score
84

Details

Measured month
Jun 2026
Category
science_and_education/education
Mail visits
1,375,391
Traffic band
Major
Direct visits
21,089,323
Search visits
16,733,919
Small website
No
Snapshot date
Jun 1, 2026
Social visits
2,384,010
Website title
Terms of Service | Grammarly
Brand strength
Strong
Referral visits
2,521,549
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.5% (~661,575 visits). Top: chatgpt.com (63%), gemini.google.com (18%), claude.ai (5%), perplexity.ai (0%), chat.deepseek.com (0%), grok.com (0%), copilot.microsoft.com (0%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Consecutive months
3
Engagement quality
High
Brand keyword ratio
1/5
Website description
Grammarly’s free writing app will make sure your messages, documents, and social media posts are clear, mistake-free, and impactful.
Country rank country
US
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 46% direct traffic. Brand keyword ratio: 1/5.
Digital health detail
Score 84: Engagement 86/100 (25%), Volume 100/100 (20%), Brand 92/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 15/100 (10%).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/b78fcf2d-72a4-4a48-9afa-def3807f42c0 returns this record as JSON. POST /v1/companies/enrich returns every signal for grammarly.com.

{
  "signal_id": "b78fcf2d-72a4-4a48-9afa-def3807f42c0",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-07-16T05:51:12.694+00:00",
  "company": {
    "name": "Grammarly",
    "domain": "grammarly.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "grammarly.com traffic declined 15% to 46M monthly visits.",
    "traffic": {
      "2026-04-01": 58343722,
      "2026-05-01": 53976573,
      "2026-06-01": 45846354
    },
    "category": "science_and_education/education",
    "relevance": 51.2,
    "ai_traffic": {
      "total_visits": 661575,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 62.762
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 17.592
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 4.849
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 6,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 7,
          "share": 0
        }
      ],
      "traffic_share": 0.015
    },
    "engagement": {
      "bounce_rate": 0.418,
      "pages_per_visit": 7.883,
      "avg_visit_duration_seconds": 280
    },
    "global_rank": 604,
    "mail_visits": 1375391,
    "country_rank": 319,
    "top_keywords": [
      {
        "cpc": 0.83,
        "name": "grammarly",
        "volume": 2186710,
        "estimated_value": 2529230
      },
      {
        "cpc": 0.31,
        "name": "ai detector",
        "volume": 5574730,
        "estimated_value": 1278570
      },
      {
        "cpc": 0.41,
        "name": "ai checker",
        "volume": 3114460,
        "estimated_value": 589080
      },
      {
        "cpc": 0.09,
        "name": "detector de ia",
        "volume": 1258460,
        "estimated_value": 425540
      },
      {
        "cpc": 0.19,
        "name": "word counter",
        "volume": 2283880,
        "estimated_value": 280740
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 21089323,
    "search_visits": 16733919,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 2384010,
    "top_countries": {
      "CA": 0.041,
      "GB": 0.048,
      "IN": 0.072,
      "PH": 0.045,
      "US": 0.458
    },
    "website_title": "Terms of Service | Grammarly",
    "brand_strength": "strong",
    "change_3mo_pct": -21.4,
    "change_mom_pct": -15.1,
    "referral_visits": 2521549,
    "traffic_sources": {
      "mail": 0.03,
      "paid": 0,
      "direct": 0.46,
      "search": 0.365,
      "social": 0.052,
      "referral": 0.055
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.5% (~661,575 visits). Top: chatgpt.com (63%), gemini.google.com (18%), claude.ai (5%), perplexity.ai (0%), chat.deepseek.com (0%), grok.com (0%), copilot.microsoft.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "Grammarly’s free writing app will make sure your messages, documents, and social media posts are clear, mistake-free, and impactful.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 84,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 46% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 84: Engagement 86/100 (25%), Volume 100/100 (20%), Brand 92/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 15/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~2,384,010 visits).",
    "engagement_quality_score": 86,
    "geo_concentration_detail": "Moderately concentrated traffic: US (46%), IN (7%), GB (5%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~2,521,549 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "High engagement (86/100) with 42% bounce rate, 7.9 pages per visit, and 280-second average duration."
  }
}

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