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Gusto Small Business Jobs and Pay Report: Small Businesses Add 28,000 Jobs in September, Marking Eighth Straight Month of Growth

What happened

Gusto has released its September 2026 Small Business Jobs and Pay Report, which found that U.S. small businesses added an estimated 28,000 net new jobs.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Micro-Businesses Lead Hiring for a Second Straight Month as Wages Climb Fastest in the West SAN FRANCISCO, Sept. 29, 2026 /PRNewswire/ -- America's small businesses added an estimated 28,000 net new jobs in September on a seasonally adjusted basis, according to the latest Gusto Small Business Jobs and Pay Report - the eighth consecutive month of positive hiring following January's dip. September's gain picked up from August, which was revised down to 18,500 net new jobs (from an initial estimate of 29,500), though the pace remained below the 12-month average of 34,000 as hiring continued at a cooler pace than earlier in the year. Hiring stayed broad even as growth cooled: 14 of 19 sectors, all four U.S. regions, and every company size tier added jobs in September. Health Care and Social Assistance led all sectors for an eighth straight month with 13,000 net hires, followed by Other Services (+3,400) and Construction (+2,500). On the pay side, Average Hourly Earnings across small business employees rose 4.0% year-over-year to $37.40, while starting pay for newly hired workers climbed 3.1% to $25.80 an hour. "Hiring picked up a little in September, but the bigger story is who's doing the hiring," said Nich Tremper, Senior Economist at Gusto. "For the second month running, it's the smallest employers - companies with just five to nine employees - adding more jobs than any...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Gusto Small Business Jobs and Pay Report
Takes effect
Sep 29, 2026
Location
San Francisco, California, United States

The full record

From the Signal API record

Details

Release type
Report

Topics and mentions

Product tags

  • report
  • data

Extraction

Confidence
95%
Detected
Sep 29, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/81cf376f-d046-1dec-b94c-5964793033e8 returns this record as JSON. POST /v1/companies/enrich returns every signal for gusto.com.

{
  "signal_id": "81cf376f-d046-1dec-b94c-5964793033e8",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-29T15:00:00+00:00",
  "company": {
    "name": "Gusto",
    "domain": "gusto.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/gusto-small-business-jobs-and-pay-report-small-businesses-add-28-000-jobs-in-september-marking-eighth-straight-month-of-growth-302893070.html",
    "title": "Gusto Small Business Jobs and Pay Report: Small Businesses Add 28,000 Jobs in September, Marking Eighth Straight Month of Growth",
    "excerpt": "Micro-Businesses Lead Hiring for a Second Straight Month as Wages Climb Fastest in the West SAN FRANCISCO , Sept. 29, 2026 /PRNewswire/ -- America's small businesses added an estimated 28,000 net new jobs in September on a seasonally adjusted basis, according to the latest Gusto Small Business Jobs and Pay Report - the eighth consecutive month of positive hiring following January's dip. September's gain picked up from August, which was revised down to 18,500 net new jobs (from an initial estimate of 29,500), though the pace remained below the 12-month average of 34,000 as hiring continued at a cooler pace than earlier in the year. Hiring stayed broad even as growth cooled: 14 of 19 sectors, all four U.S. regions, and every company size tier added jobs in September. Health Care and Social Assistance led all sectors for an eighth straight month with 13,000 net hires, followed by Other Services (+3,400) and Construction (+2,500). On the pay side, Average Hourly Earnings across small business employees rose 4.0% year-over-year to $37.40, while starting pay for newly hired workers climbed 3.1% to $25.80 an hour. \"Hiring picked up a little in September, but the bigger story is who's doing the hiring,\" said Nich Tremper, Senior Economist at Gusto. \"For the second month running, it's the smallest employers - companies with just five to nine employees - adding more jobs than any other...",
    "product": "Gusto Small Business Jobs and Pay Report",
    "summary": "Gusto has released its September 2026 Small Business Jobs and Pay Report, which found that U.S. small businesses added an estimated 28,000 net new jobs.",
    "location": "San Francisco, California, USA",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1998527/Gusto-Infographic.jpg?id=OA2976859&p=facebook",
    "confidence": 0.95,
    "product_data": {
      "name": "Gusto Small Business Jobs and Pay Report",
      "full_text": "the latest Gusto Small Business Jobs and Pay Report",
      "fuzzy_match": false,
      "release_type": "report"
    },
    "product_tags": [
      "report",
      "data"
    ],
    "published_at": "2026-09-29T15:00:00Z",
    "location_data": [
      {
        "city": "San Francisco",
        "state": "California",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-29",
    "article_sentence": "America's small businesses added an estimated 28,000 net new jobs in September on a seasonally adjusted basis, according to the latest Gusto Small Business Jobs and Pay Report - the eighth consecutive month of positive hiring following January's dip."
  }
}

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