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GymsharkPromotion

Gymshark appoints former Boden exec as CTO

What happened

Gymshark promoted Carly Natalizia to Chief Commercial Officer, an expanded role from her previous position as Chief Digital Officer.

Source

theindustry.fashionJul 8, 2026

Gymshark appoints former Boden exec as CTO

Article excerpt

Highlighted: the sentence this signal was extracted from

Gymshark has appointed former Boden Chief Technology Officer Shaun Perkinson to lead its technology function as CTO. Perkinson is replacing John Douglas in the role. Douglas joined Gymshark five years ago and is now retiring. Gymshark founder and Chief Executive Ben Francis announced Perkinson's appointment on LinkedIn, highlighting the 20 years of experience he is bringing to the CTO role, and in particular his "combination of technical expertise, commercial instinct and collaborative approach". "Technology will continue to play a pivotal role in helping us create better experiences for our community and supporting the next stage of our growth. Shaun joins us at an exciting time and I'm confident we'll do great things together," Francis added. Perkinson joined Gymshark after holding CTO roles at companies backed by Saudi Arabia's Public Investment Fund. Prior to this, he spent five years at Boden heading up the technology function, and two years at Tory Burch as VP of Technology. Francis also commented on Douglas' departure on LinkedIn, outlining how he had helped scale the company while navigating "complex challenges" and setting up the company "for the future". "I can honestly say Gymshark wouldn't be where it is today without him," Francis noted. This is only the latest senior leadership shift at the company. In February, Gymshark promoted Carly Natalizia to the role of...

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Extracted by Autobound

From the Signal API record
Event
Promotion

What this signalsA newly promoted leader often gets the budget to change how the team works.

Person
Carly NataliziaChief Commercial Officer
Takes effect
Feb 1, 2026

More promotion signals at other companies

The full record

From the Signal API record

People

  • Carly NataliziaChief Commercial Officer · Named in the story

Topics and mentions

Job title tags

  • directors
  • sales

Extraction

Confidence
90%
Detected
Jul 8, 2026
signal_type
news
signal_subtype
promotes

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/638f8d89-80ba-b1ae-741d-f9aafb385a54 returns this record as JSON. POST /v1/companies/enrich returns every signal for gymshark.com.

{
  "signal_id": "638f8d89-80ba-b1ae-741d-f9aafb385a54",
  "signal_type": "news",
  "signal_subtype": "promotes",
  "detected_at": "2026-07-08T09:39:28+00:00",
  "company": {
    "name": "Gymshark",
    "domain": "gymshark.com"
  },
  "data": {
    "url": "https://www.theindustry.fashion/gymshark-appoints-ex-boden-executive-as-cto/page/3/",
    "title": "Gymshark appoints former Boden exec as CTO - TheIndustry.fashion",
    "contact": "Carly Natalizia",
    "excerpt": "Gymshark has appointed former Boden Chief Technology Officer Shaun Perkinson to lead its technology function as CTO. Perkinson is replacing John Douglas in the role. Douglas joined Gymshark five years ago and is now retiring. Gymshark founder and Chief Executive Ben Francis announced Perkinson's appointment on LinkedIn, highlighting the 20 years of experience he is bringing to the CTO role, and in particular his \"combination of technical expertise, commercial instinct and collaborative approach\". \"Technology will continue to play a pivotal role in helping us create better experiences for our community and supporting the next stage of our growth. Shaun joins us at an exciting time and I'm confident we'll do great things together,\" Francis added. Perkinson joined Gymshark after holding CTO roles at companies backed by Saudi Arabia's Public Investment Fund. Prior to this, he spent five years at Boden heading up the technology function, and two years at Tory Burch as VP of Technology. Francis also commented on Douglas' departure on LinkedIn, outlining how he had helped scale the company while navigating \"complex challenges\" and setting up the company \"for the future\". \"I can honestly say Gymshark wouldn't be where it is today without him,\" Francis noted. This is only the latest senior leadership shift at the company. In February, Gymshark promoted Carly Natalizia to the role of...",
    "summary": "Gymshark promoted Carly Natalizia to Chief Commercial Officer, an expanded role from her previous position as Chief Digital Officer.",
    "planning": false,
    "image_url": "https://www.theindustry.fashion/wp-content/uploads/2025/06/gymshark.jpg",
    "job_title": "Chief Commercial Officer",
    "confidence": 0.9,
    "published_at": "2026-07-08T09:39:28Z",
    "effective_date": "2026-02-01",
    "job_title_tags": [
      "directors",
      "sales"
    ],
    "article_sentence": "In February, Gymshark promoted Carly Natalizia to the role of Chief Commercial Officer - an expanded role from her previous position as Chief Digital Officer - where she oversees the brand's commercial strategy across all channels."
  }
}

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