Gymshark names new CCO
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Gymshark names new CCO. Gymshark has promoted chief digital officer Carly Natalizia to the role of chief commercial officer, tasking her with overseeing the brand's shift towards a fully omnichannel business. In her new role as chief commercial officer, Natalizia will continue to report to Gymshark founder and chief executive Ben Francis. She succeeds Kim Dolder, who has left Gymshark after two years, including one year as chief commercial officer. Natalizia will be responsible for scaling new business channels, introducing new products and leading Gymshark's wider commercial strategy, while continuing to oversee the optimisation of the brand's digital journey. She joined Gymshark four years ago as vice-president of marketing and was appointed chief digital officer in 2024. She joined the company's executive leadership team two years ago. She said: "The opportunity to oversee our commercial activities as we continue on our journey to become a wholly omnichannel brand, while protecting the digital experience that sits at the heart of Gymshark, is something I'm hugely passionate about." Advertisement. Francis said Natalizia had made an "exceptional contribution" during her tenure at the business, highlighting her combination of digital expertise and customer insight as Gymshark expands its commercial capabilities. Founded in Birmingham in 2012, Gymshark now operates...
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