gymshark.com shows sustained decline with 3 consecutive months of decreases, down 33% overall to 16M.

{
  "signal_id": "af0f595a-02f1-4090-af96-720ac2159a30",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-09-11T10:17:23.522+00:00",
  "company": {
    "name": "Gymshark",
    "domain": "gymshark.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "gymshark.com shows sustained decline with 3 consecutive months of decreases, down 33% overall to 16M.",
    "traffic": {
      "2026-06-01": 23702154,
      "2026-07-01": 16608824,
      "2026-08-01": 15836361
    },
    "category": "lifestyle/fashion_and_apparel",
    "relevance": 15.8,
    "ai_traffic": {
      "top_prompts": [
        "What are the key differences between high-compression and medium-compression training leggings for heavy weightlifting, and which should I choose based on workout type and body shape?",
        "Can you recommend durable, sweat-wicking gym clothing fabrics and specific clothing features for someone who trains 5–6 times per week and wants both comfort and muscle support?",
        "How should I size and care for seamless workout shorts to prevent shrinking, maintain elasticity, and extend the lifespan when used for daily cardio and resistance training?"
      ],
      "total_visits": 67567,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 68.515
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 6.303
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.191
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.467,
      "pages_per_visit": 3.975,
      "avg_visit_duration_seconds": 133
    },
    "global_rank": 3078,
    "mail_visits": 380073,
    "country_rank": 1767,
    "top_keywords": [
      {
        "cpc": 0.47,
        "name": "gymshark",
        "volume": 876380,
        "estimated_value": 1946590
      },
      {
        "cpc": 0.46,
        "name": "gym shark",
        "volume": 92050,
        "estimated_value": 156130
      },
      {
        "cpc": 0.31,
        "name": "gymshark canada",
        "volume": 10010,
        "estimated_value": 18000
      },
      {
        "cpc": 0.4,
        "name": "gymsharkde",
        "volume": 5560,
        "estimated_value": 12670
      },
      {
        "cpc": 0.46,
        "name": "gymshar",
        "volume": 6170,
        "estimated_value": 11200
      }
    ],
    "traffic_band": "major",
    "category_rank": 104,
    "direct_visits": 3246454,
    "search_visits": 8139890,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 760145,
    "top_countries": {
      "AU": 0.054,
      "CA": 0.073,
      "GB": 0.133,
      "NL": 0.053,
      "US": 0.34
    },
    "website_title": "404 Not Found",
    "brand_strength": "moderate",
    "change_3mo_pct": -33.2,
    "change_mom_pct": -4.7,
    "referral_visits": 538436,
    "traffic_sources": {
      "mail": 0.024,
      "paid": 0,
      "direct": 0.205,
      "search": 0.514,
      "social": 0.048,
      "referral": 0.034
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~67,567 visits). Top: chatgpt.com (69%), gemini.google.com (6%), claude.ai (0%), perplexity.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Unlock your full potential with our game-changing workout clothes. Shop gym clothing for the gym, running & everything in-between. Free delivery on orders over $75",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 62,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 21% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 62: Engagement 58/100 (25%), Volume 100/100 (20%), Brand 41/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~760,145 visits).",
    "engagement_quality_score": 58,
    "geo_concentration_detail": "Moderately concentrated traffic: US (34%), GB (13%), CA (7%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~538,436 visits).",
    "search_dependency_detail": "High search dependency at 51% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (58/100) with 47% bounce rate, 4 pages per visit, and 133-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/af0f595a-02f1-4090-af96-720ac2159a30 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"gymshark.com","limit":20}'