H-E-B opens new store in San Marcos with town's first True Texas BBQ

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  "signal_type": "news",
  "signal_subtype": "opens_new_location",
  "detected_at": "2026-10-07T22:12:00+00:00",
  "company": {
    "name": "H-E-B",
    "domain": "heb.com"
  },
  "data": {
    "url": "https://austin.culturemap.com/news/city-life/heb-san-marcos-opening-bbq/",
    "title": "H-E-B opens new store in San Marcos with town's first True Texas BBQ - CultureMap Austin",
    "excerpt": "H-E-B News The new H-E-B in San Marcos is 114,000 with more to come. A new H-E-B in San Marcos opened Wednesday, October 7, at 1074 E. McCarty Ln. That makes three H-E-B locations in San Marcos, and this store is the first with a True Texas BBQ restaurant. More than 1,000 people attended the store's grand opening, according to a press release. People arrived as early as 6 pm the evening before. The new store spans 114,000 square feet, including a pharmacy with a drive-through and specialty departments like a beer and wine section with a tasting station, a Healthy Living department, beauty, pets, and H-E-B Texas Backyard for gardening needs. Prepared meals will be on offer, including H-E-B Meal Simple plates, a sushi bar, Mi Tienda tamales, and rotisserie chickens. The bakery will also serve warm desserts including cookies, brownies, and pies. At the True Texas BBQ restaurant, shoppers can pick up all-natural meats that are smoked in-house, plus classic barbecue sides. Guests can sit inside, take their meals to go, order through a drive-through. In addition to the in-store services, the new store will offer curbside pickups and home delivery. Later, H-E-B will add a convenience store, fuel station, and car wash. The expansion is expected to open in spring of 2027. \"This new store allows us to better serve our customers in the San Marcos community,\" said H-E-B senior vice...",
    "summary": "H-E-B opened a new 114,000-square-foot grocery store featuring a True Texas BBQ restaurant in San Marcos, Texas.",
    "location": "San Marcos, Texas, United States",
    "planning": false,
    "image_url": "https://austin.culturemap.com/media-library/h-e-b-san-marcos.jpg?id=68384651&width=1200&height=600&coordinates=0%2C19%2C0%2C19",
    "confidence": 0.95,
    "published_at": "2026-10-07T22:12:00Z",
    "location_data": [
      {
        "city": "San Marcos",
        "state": "Texas",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-10-07",
    "article_sentence": "A new H-E-B in San Marcos opened Wednesday, October 7, at 1074 E. McCarty Ln."
  }
}

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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"heb.com","limit":20}'