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HartfordTraffic snapshot

thehartford.com received 5M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.4% (~20,979 visits). Top: chatgpt.com (98%), claude.ai (2%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
4,722,401
Month over month
+15.7%
3-month change
+13.1%
Global rank
8,767
Top country
US (97%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,712
Category rank
18
Change, 3 months
+13.1%
Change, month over month
+15.7%
Digital health score
80

Details

Measured month
Jul 2026
Category
finance/insurance
Mail visits
325,846
Traffic band
Established
Direct visits
1,874,793
Search visits
1,071,985
Small website
No
Snapshot date
Jul 1, 2026
Social visits
51,946
Website title
The Hartford Insurance
Brand strength
Moderate
Referral visits
160,562
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~20,979 visits). Top: chatgpt.com (98%), claude.ai (2%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
5/5
Website description
Get business, home and car insurance from The Hartford. Choose from a broad selection of business insurance coverages and design the right solution for your company. The Hartford offers AARP members great ways to save on car and home...
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/1dd300f9-5655-4478-a80c-a19c9b84ffff returns this record as JSON. POST /v1/companies/enrich returns every signal for thehartford.com.

{
  "signal_id": "1dd300f9-5655-4478-a80c-a19c9b84ffff",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:48:53.75+00:00",
  "company": {
    "name": "Hartford",
    "domain": "thehartford.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "thehartford.com received 5M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 4175008,
      "2026-06-01": 4079942,
      "2026-07-01": 4722401
    },
    "category": "finance/insurance",
    "relevance": 44.1,
    "ai_traffic": {
      "top_prompts": [
        "What types of renters insurance coverage are typically available, and how do I choose the right policy limits and deductible for my apartment?",
        "How do renters insurance policies handle liability claims and personal property replacement after theft or water damage, and what documentation should I keep to support a claim?",
        "Compare common renters insurance add-ons such as replacement cost coverage, loss of use coverage, and personal property endorsements - when are each worth purchasing?"
      ],
      "total_visits": 20979,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 98.379
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 1.621
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.271,
      "pages_per_visit": 7.063,
      "avg_visit_duration_seconds": 308
    },
    "global_rank": 8767,
    "mail_visits": 325846,
    "country_rank": 1712,
    "top_keywords": [
      {
        "cpc": 5.57,
        "name": "the hartford",
        "volume": 86280,
        "estimated_value": 113930
      },
      {
        "cpc": 5,
        "name": "hartford",
        "volume": 101610,
        "estimated_value": 98740
      },
      {
        "cpc": 12.29,
        "name": "hartford insurance",
        "volume": 19450,
        "estimated_value": 31250
      },
      {
        "cpc": 5.57,
        "name": "thehartford",
        "volume": 16890,
        "estimated_value": 21200
      },
      {
        "cpc": 3.79,
        "name": "the hartford login",
        "volume": 7230,
        "estimated_value": 10740
      }
    ],
    "traffic_band": "established",
    "category_rank": 18,
    "direct_visits": 1874793,
    "search_visits": 1071985,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 51946,
    "top_countries": {
      "CA": 0.002,
      "IN": 0.005,
      "PH": 0.001,
      "PR": 0.001,
      "US": 0.966
    },
    "website_title": "The Hartford Insurance",
    "brand_strength": "moderate",
    "change_3mo_pct": 13.1,
    "change_mom_pct": 15.7,
    "referral_visits": 160562,
    "traffic_sources": {
      "mail": 0.069,
      "paid": 0,
      "direct": 0.397,
      "search": 0.227,
      "social": 0.011,
      "referral": 0.034
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~20,979 visits). Top: chatgpt.com (98%), claude.ai (2%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Get business, home and car insurance from The Hartford. Choose from a broad selection of business insurance coverages and design the right solution for your company. The Hartford offers AARP members great ways to save on car and home insurance, so get an insurance quote online today & start saving.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 40% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 80: Engagement 96/100 (25%), Volume 100/100 (20%), Brand 79/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~51,946 visits).",
    "engagement_quality_score": 96,
    "geo_concentration_detail": "Highly concentrated traffic: US (97%), IN (1%), CA (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~160,562 visits).",
    "search_dependency_detail": "Low search dependency at 23% of total traffic.",
    "engagement_quality_detail": "High engagement (96/100) with 27% bounce rate, 7.1 pages per visit, and 308-second average duration."
  }
}

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