thehartford.com received 5M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.4% (~20,979 visits). Top: chatgpt.com (98%), claude.ai (2%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 4,722,401
- Month over month
- +15.7%
- 3-month change
- +13.1%
- Global rank
- 8,767
- Top country
- US (97%)
- Trend
- Fluctuating
More from Hartford
- 8-KThe Hartford receives $1.12B cash payment after terminating major reinsurance agreement.8-K
- GlassdoorEmployees report understaffing and high call volumesGlassdoor
- PartnershipThe Hartford Partners With UC Berkeley’s Bakar Labs For Energy & Materials To Support Innovation, Emerging CompaniesPartnership
- PodcastsProfiles in Risk discusses Hartford: pain point disclosedPodcasts
- Website changesThe page added a direct quote call to action and a more explicit average-cost disclosure for small-business customers.Website changes
- LinkedInThe Hartford's grant program provides adaptive sports equipment and crutches to the American Amputee Soccer Association.LinkedIn
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 1,712
- Category rank
- 18
- Change, 3 months
- +13.1%
- Change, month over month
- +15.7%
- Digital health score
- 80
Details
- Measured month
- Jul 2026
- Category
- finance/insurance
- Mail visits
- 325,846
- Traffic band
- Established
- Direct visits
- 1,874,793
- Search visits
- 1,071,985
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 51,946
- Website title
- The Hartford Insurance
- Brand strength
- Moderate
- Referral visits
- 160,562
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.4% (~20,979 visits). Top: chatgpt.com (98%), claude.ai (2%).
- Geo concentration
- Highly concentrated
- Referral strength
- Weak
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 5/5
- Website description
- Get business, home and car insurance from The Hartford. Choose from a broad selection of business insurance coverages and design the right solution for your company. The Hartford offers AARP members great ways to save on car and home...
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
Get every website traffic signal for Hartford and the companies you sell to, in the tools you already use.
Ask Claude about it
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Hartford this week?”
Send it to your own tools
The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.
Try it free
Sign up and spend your free credits on the companies you sell to.
Start Free1,000 free credits
The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/1dd300f9-5655-4478-a80c-a19c9b84ffff returns this record as JSON. POST /v1/companies/enrich returns every signal for thehartford.com.
{
"signal_id": "1dd300f9-5655-4478-a80c-a19c9b84ffff",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-08-13T11:48:53.75+00:00",
"company": {
"name": "Hartford",
"domain": "thehartford.com"
},
"data": {
"trend": "fluctuating",
"summary": "thehartford.com received 5M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-05-01": 4175008,
"2026-06-01": 4079942,
"2026-07-01": 4722401
},
"category": "finance/insurance",
"relevance": 44.1,
"ai_traffic": {
"top_prompts": [
"What types of renters insurance coverage are typically available, and how do I choose the right policy limits and deductible for my apartment?",
"How do renters insurance policies handle liability claims and personal property replacement after theft or water damage, and what documentation should I keep to support a claim?",
"Compare common renters insurance add-ons such as replacement cost coverage, loss of use coverage, and personal property endorsements - when are each worth purchasing?"
],
"total_visits": 20979,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 98.379
},
{
"name": "claude.ai",
"rank": 2,
"share": 1.621
}
],
"traffic_share": 0.004
},
"engagement": {
"bounce_rate": 0.271,
"pages_per_visit": 7.063,
"avg_visit_duration_seconds": 308
},
"global_rank": 8767,
"mail_visits": 325846,
"country_rank": 1712,
"top_keywords": [
{
"cpc": 5.57,
"name": "the hartford",
"volume": 86280,
"estimated_value": 113930
},
{
"cpc": 5,
"name": "hartford",
"volume": 101610,
"estimated_value": 98740
},
{
"cpc": 12.29,
"name": "hartford insurance",
"volume": 19450,
"estimated_value": 31250
},
{
"cpc": 5.57,
"name": "thehartford",
"volume": 16890,
"estimated_value": 21200
},
{
"cpc": 3.79,
"name": "the hartford login",
"volume": 7230,
"estimated_value": 10740
}
],
"traffic_band": "established",
"category_rank": 18,
"direct_visits": 1874793,
"search_visits": 1071985,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 51946,
"top_countries": {
"CA": 0.002,
"IN": 0.005,
"PH": 0.001,
"PR": 0.001,
"US": 0.966
},
"website_title": "The Hartford Insurance",
"brand_strength": "moderate",
"change_3mo_pct": 13.1,
"change_mom_pct": 15.7,
"referral_visits": 160562,
"traffic_sources": {
"mail": 0.069,
"paid": 0,
"direct": 0.397,
"search": 0.227,
"social": 0.011,
"referral": 0.034
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.4% (~20,979 visits). Top: chatgpt.com (98%), claude.ai (2%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "5/5",
"website_description": "Get business, home and car insurance from The Hartford. Choose from a broad selection of business insurance coverages and design the right solution for your company. The Hartford offers AARP members great ways to save on car and home insurance, so get an insurance quote online today & start saving.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 80,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 40% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 80: Engagement 96/100 (25%), Volume 100/100 (20%), Brand 79/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
"social_traffic_detail": "Low social traffic at 1% of total visits (~51,946 visits).",
"engagement_quality_score": 96,
"geo_concentration_detail": "Highly concentrated traffic: US (97%), IN (1%), CA (0%).",
"referral_strength_detail": "Weak referral strength at 3% of traffic (~160,562 visits).",
"search_dependency_detail": "Low search dependency at 23% of total traffic.",
"engagement_quality_detail": "High engagement (96/100) with 27% bounce rate, 7.1 pages per visit, and 308-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/1dd300f9-5655-4478-a80c-a19c9b84ffff \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"thehartford.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.