Higgsfield’s Latest AI Film Proves Likeness Licensing Works And Scales

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    "url": "https://www.forbes.com/sites/luisromero/2026/08/08/higgsfields-latest-ai-film-proves-likeness-licensing-works-and-scales/",
    "title": "Higgsfield’s Latest AI Film Proves Likeness Licensing Works And Scales",
    "author": "Luis E. Romero, Contributor",
    "excerpt": "By Luis E. Romero , Contributor. I attended the world premiere of Higgsfield ’s The Cully Hill Boys in New York City on August 5. This 110-minute feature is the world’s first AI-generated film starring the licensed likenesses of real celebrities, and a history-making event that we’ll be unpacking for a long time. I was invited as an industry practitioner. Knowing Higgsfield’s work, my expectations were high. The film not only exceeded my expectations, it shifted them. The question is no longer how good an AI-generated film can be. The question is how many more great pieces of work we’ll get to experience thanks to AI. From now on, talented and hard-working creatives around the world have a reference point to tell themselves: No matter how wild and “traditionally” expensive my vision is, I can make it a reality at the highest quality and at a lower cost than ever before. The fact that, just a few minutes into the movie, I stopped looking for technical errors and was swept away by the story, the visual realism, and the experience’s raw sensorial and emotional pull was what made me realize we’re entering a new era. Every frame was generated with AI, which makes this, in strict technical terms, a new form of entertainment. Yet the experience was recognizably cinema. That double identity is what made the evening historic: a new medium arrived already fluent in the language of the...",
    "product": "The Cully Hill Boys",
    "summary": "Higgsfield premiered 'The Cully Hill Boys', the world's first feature-length AI-generated film starring licensed likenesses of real celebrities, in New York City on August 5, 2026.",
    "location": "New York City, New York, USA",
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    "published_at": "2026-08-08T13:30:00Z",
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        "city": "New York",
        "state": "New York",
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    "article_sentence": "I attended the world premiere of Higgsfield ’s The Cully Hill Boys in New York City on August 5."
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