hobbylobby.com shows sustained growth with 3 consecutive months of increases, up 29% overall to 17M.

{
  "signal_id": "d61ec4c3-8d56-4e45-a9b4-1e1853775cbe",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-09-11T10:21:48.972+00:00",
  "company": {
    "name": "Hobby Lobby",
    "domain": "hobbylobby.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "hobbylobby.com shows sustained growth with 3 consecutive months of increases, up 29% overall to 17M.",
    "traffic": {
      "2026-06-01": 13219101,
      "2026-07-01": 15557808,
      "2026-08-01": 17110312
    },
    "category": "hobbies_and_leisure/crafts",
    "relevance": 33.9,
    "ai_traffic": {
      "total_visits": 91529,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 98.637
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 1.363
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.389,
      "pages_per_visit": 5.662,
      "avg_visit_duration_seconds": 203
    },
    "global_rank": 2336,
    "mail_visits": 410647,
    "country_rank": 484,
    "top_keywords": [
      {
        "cpc": 0.27,
        "name": "hobby lobby",
        "volume": 796540,
        "estimated_value": 1455750
      },
      {
        "cpc": 0.27,
        "name": "hobbylobby",
        "volume": 33380,
        "estimated_value": 61520
      },
      {
        "cpc": 0.74,
        "name": "hobby lobby near me",
        "volume": 16990,
        "estimated_value": 39070
      },
      {
        "cpc": 0.75,
        "name": "hobby lobby careers",
        "volume": 16560,
        "estimated_value": 36650
      },
      {
        "cpc": 0.42,
        "name": "hobby lobby weekly ad",
        "volume": 7270,
        "estimated_value": 34350
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 4311799,
    "search_visits": 9804209,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 958177,
    "top_countries": {
      "CA": 0.004,
      "CN": 0.003,
      "MX": 0.002,
      "RU": 0.003,
      "US": 0.974
    },
    "website_title": "Customer Service & Support",
    "brand_strength": "moderate",
    "change_3mo_pct": 29.4,
    "change_mom_pct": 10,
    "referral_visits": 615971,
    "traffic_sources": {
      "mail": 0.024,
      "paid": 0,
      "direct": 0.252,
      "search": 0.573,
      "social": 0.056,
      "referral": 0.036
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~91,529 visits). Top: chatgpt.com (99%), gemini.google.com (1%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "How can we help you today?",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 72: Engagement 79/100 (25%), Volume 100/100 (20%), Brand 50/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~958,177 visits).",
    "engagement_quality_score": 79,
    "geo_concentration_detail": "Highly concentrated traffic: US (97%), CA (0%), CN (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~615,971 visits).",
    "search_dependency_detail": "High search dependency at 57% of total traffic.",
    "engagement_quality_detail": "High engagement (79/100) with 39% bounce rate, 5.7 pages per visit, and 203-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/d61ec4c3-8d56-4e45-a9b4-1e1853775cbe \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"hobbylobby.com","limit":20}'