homedepot.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 201M.

{
  "signal_id": "071709c5-299e-4eb7-995c-ee9a33dd9ead",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:01:48.152+00:00",
  "company": {
    "name": "Home Depot",
    "domain": "homedepot.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "homedepot.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 201M.",
    "traffic": {
      "2026-07-01": 232041854,
      "2026-08-01": 223421663,
      "2026-09-01": 201080320
    },
    "category": "home_and_garden/home_and_garden",
    "relevance": 40,
    "ai_traffic": {
      "total_visits": 2356039,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 72.674
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 3.882
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 1.013
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.012
    },
    "engagement": {
      "bounce_rate": 0.376,
      "pages_per_visit": 5.049,
      "avg_visit_duration_seconds": 284
    },
    "global_rank": 142,
    "mail_visits": 4624847,
    "country_rank": 42,
    "top_keywords": [
      {
        "cpc": 0.26,
        "name": "home depot",
        "volume": 6766670,
        "estimated_value": 9504660
      },
      {
        "cpc": 0.26,
        "name": "homedepot",
        "volume": 983910,
        "estimated_value": 1531620
      },
      {
        "cpc": 0.32,
        "name": "the home depot",
        "volume": 175490,
        "estimated_value": 291480
      },
      {
        "cpc": 0.82,
        "name": "home depot careers",
        "volume": 83610,
        "estimated_value": 217830
      },
      {
        "cpc": 0.35,
        "name": "home depot near me",
        "volume": 98120,
        "estimated_value": 172940
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 1,
    "direct_visits": 54693847,
    "search_visits": 101746642,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 7238892,
    "top_countries": {
      "CA": 0.009,
      "IN": 0.001,
      "MX": 0.003,
      "NI": 0.001,
      "US": 0.978
    },
    "website_title": "The Home Depot",
    "brand_strength": "moderate",
    "change_3mo_pct": -13.3,
    "change_mom_pct": -10,
    "referral_visits": 8445373,
    "traffic_sources": {
      "mail": 0.023,
      "paid": 0,
      "direct": 0.272,
      "search": 0.506,
      "social": 0.036,
      "referral": 0.042
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.2% (~2,356,039 visits). Top: chatgpt.com (73%), gemini.google.com (4%), claude.ai (1%), perplexity.ai (0%), grok.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 27% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 72: Engagement 88/100 (25%), Volume 100/100 (20%), Brand 54/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 12/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~7,238,892 visits).",
    "engagement_quality_score": 88,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), CA (1%), MX (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~8,445,373 visits).",
    "search_dependency_detail": "High search dependency at 51% of total traffic.",
    "engagement_quality_detail": "High engagement (88/100) with 38% bounce rate, 5 pages per visit, and 284-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/071709c5-299e-4eb7-995c-ee9a33dd9ead \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"homedepot.com","limit":20}'