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HoneywellSustained decline

honeywell.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 3M.

What happened

Minimal AI traffic at 0.6% (~17,384 visits). Top: chatgpt.com (56%), gemini.google.com (3%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,726,385
Month over month
-8.3%
3-month change
-17.8%
Global rank
18,892
Top country
US (37%)
Trend
Consecutive decline

The full record

From the Signal API record

Numbers

Country rank
11,149
Category rank
75
Change, 3 months
-17.8%
Change, month over month
-8.3%
Digital health score
71

Details

Measured month
Sep 2026
Category
computers_electronics_and_technology/consumer_electronics
Mail visits
109,055
Traffic band
Established
Direct visits
1,030,574
Search visits
856,085
Small website
No
Snapshot date
Sep 1, 2026
Social visits
59,980
Website title
Portable Air Conditioners and Dehumidifiers Support
Brand strength
Moderate
Referral visits
599,805
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~17,384 visits). Top: chatgpt.com (56%), gemini.google.com (3%).
Geo concentration
Moderately concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
3/5
Website description
at honeywell, we're transforming the way the world works, solving your business's toughest challenges. learn how we can drive your sustainability transformation.
Country rank country
US
Digital health label
Good
Social traffic level
Low

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/ea9c8001-850a-44ed-ad1a-c04d3f040103 returns this record as JSON. POST /v1/companies/enrich returns every signal for honeywell.com.

{
  "signal_id": "ea9c8001-850a-44ed-ad1a-c04d3f040103",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:29:42.404+00:00",
  "company": {
    "name": "Honeywell",
    "domain": "honeywell.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "honeywell.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 3M.",
    "traffic": {
      "2026-07-01": 3316043,
      "2026-08-01": 2973526,
      "2026-09-01": 2726385
    },
    "category": "computers_electronics_and_technology/consumer_electronics",
    "relevance": 23.3,
    "ai_traffic": {
      "total_visits": 17384,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 56.324
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 2.894
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.388,
      "pages_per_visit": 4.292,
      "avg_visit_duration_seconds": 223
    },
    "global_rank": 18892,
    "mail_visits": 109055,
    "country_rank": 11149,
    "top_keywords": [
      {
        "cpc": 1.16,
        "name": "honeywell",
        "volume": 142340,
        "estimated_value": 100180
      },
      {
        "cpc": 0.8,
        "name": "honeywell careers",
        "volume": 21610,
        "estimated_value": 31770
      },
      {
        "cpc": 0.17,
        "name": "xnx",
        "volume": 56690,
        "estimated_value": 26560
      },
      {
        "cpc": 1.49,
        "name": "honeywell technologies",
        "volume": 13080,
        "estimated_value": 6590
      },
      {
        "cpc": 1.26,
        "name": "honey well",
        "volume": 7120,
        "estimated_value": 4210
      }
    ],
    "traffic_band": "established",
    "category_rank": 75,
    "direct_visits": 1030574,
    "search_visits": 856085,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 59980,
    "top_countries": {
      "AT": 0.035,
      "CN": 0.078,
      "GB": 0.031,
      "IN": 0.165,
      "US": 0.37
    },
    "website_title": "Portable Air Conditioners and Dehumidifiers Support",
    "brand_strength": "moderate",
    "change_3mo_pct": -17.8,
    "change_mom_pct": -8.3,
    "referral_visits": 599805,
    "traffic_sources": {
      "mail": 0.04,
      "paid": 0,
      "direct": 0.378,
      "search": 0.314,
      "social": 0.022,
      "referral": 0.22
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~17,384 visits). Top: chatgpt.com (56%), gemini.google.com (3%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "at honeywell, we're transforming the way the world works, solving your business's toughest challenges. learn how we can drive your sustainability transformation.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 71: Engagement 75/100 (25%), Volume 100/100 (20%), Brand 76/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~59,980 visits).",
    "engagement_quality_score": 75,
    "geo_concentration_detail": "Moderately concentrated traffic: US (37%), IN (17%), CN (8%).",
    "referral_strength_detail": "Strong referral strength at 22% of traffic (~599,805 visits).",
    "search_dependency_detail": "Low search dependency at 31% of total traffic.",
    "engagement_quality_detail": "High engagement (75/100) with 39% bounce rate, 4.3 pages per visit, and 223-second average duration."
  }
}

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