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HopperTraffic snapshot

hopper.com received 1M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~7,405 visits). Top: chatgpt.com (69%), perplexity.ai (1%), gemini.google.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,489,076
Month over month
-10%
3-month change
-9.3%
Global rank
29,420
Top country
US (70%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
8,050
Category rank
48
Change, 3 months
-9.3%
Change, month over month
-10%
Digital health score
68

Details

Measured month
Aug 2026
Category
travel_and_tourism/air_travel
Mail visits
29,782
Traffic band
Established
Direct visits
436,299
Search visits
783,254
Small website
No
Snapshot date
Aug 1, 2026
Social visits
10,424
Website title
Hopper | Terms of Service
Brand strength
Moderate
Referral visits
89,345
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~7,405 visits). Top: chatgpt.com (69%), perplexity.ai (1%), gemini.google.com (0%).
Geo concentration
Highly concentrated
Search dependency
High
Consecutive months
1
Brand keyword ratio
3/5
Website description
join 120 million travelers in planning your next trip. get the best price on hotels, homes, flights, and car rentals.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 68: Engagement 74/100 (25%), Volume 100/100 (20%), Brand 59/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 5/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3198ba53-ebaf-4982-bfd3-c5c3025186f9 returns this record as JSON. POST /v1/companies/enrich returns every signal for hopper.com.

{
  "signal_id": "3198ba53-ebaf-4982-bfd3-c5c3025186f9",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:29.726+00:00",
  "company": {
    "name": "Hopper",
    "domain": "hopper.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "hopper.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 1641909,
      "2026-07-01": 1653878,
      "2026-08-01": 1489076
    },
    "category": "travel_and_tourism/air_travel",
    "relevance": 27.9,
    "ai_traffic": {
      "total_visits": 7405,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 68.852
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 0.929
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 0.011
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.396,
      "pages_per_visit": 4.919,
      "avg_visit_duration_seconds": 172
    },
    "global_rank": 29420,
    "mail_visits": 29782,
    "country_rank": 8050,
    "top_keywords": [
      {
        "cpc": 1.04,
        "name": "hopper",
        "volume": 150320,
        "estimated_value": 136080
      },
      {
        "cpc": 0.82,
        "name": "hopper flights",
        "volume": 13560,
        "estimated_value": 12800
      },
      {
        "cpc": 2.12,
        "name": "hopper travel",
        "volume": 8870,
        "estimated_value": 6220
      },
      {
        "cpc": 1.36,
        "name": "hoppper",
        "volume": 4230,
        "estimated_value": 5960
      },
      {
        "cpc": 0.57,
        "name": "trivago",
        "volume": 1631070,
        "estimated_value": 4850
      }
    ],
    "traffic_band": "established",
    "category_rank": 48,
    "direct_visits": 436299,
    "search_visits": 783254,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 10424,
    "top_countries": {
      "AU": 0.046,
      "CA": 0.083,
      "IN": 0.017,
      "JP": 0.012,
      "US": 0.695
    },
    "website_title": "Hopper | Terms of Service",
    "brand_strength": "moderate",
    "change_3mo_pct": -9.3,
    "change_mom_pct": -10,
    "referral_visits": 89345,
    "traffic_sources": {
      "mail": 0.02,
      "paid": 0,
      "direct": 0.293,
      "search": 0.526,
      "social": 0.007,
      "referral": 0.06
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~7,405 visits). Top: chatgpt.com (69%), perplexity.ai (1%), gemini.google.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "join 120 million travelers in planning your next trip. get the best price on hotels, homes, flights, and car rentals.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 68: Engagement 74/100 (25%), Volume 100/100 (20%), Brand 59/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~10,424 visits).",
    "engagement_quality_score": 74,
    "geo_concentration_detail": "Highly concentrated traffic: US (70%), CA (8%), AU (5%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~89,345 visits).",
    "search_dependency_detail": "High search dependency at 53% of total traffic.",
    "engagement_quality_detail": "High engagement (74/100) with 40% bounce rate, 4.9 pages per visit, and 172-second average duration."
  }
}

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