Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

{
  "signal_id": "8fa8fe5d-9e7a-c406-5686-091f0383c7f2",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-23T12:00:00+00:00",
  "company": {
    "name": "HP",
    "domain": "hp.com"
  },
  "data": {
    "url": "https://www.globenewswire.com/news-release/2026/09/23/3367413/0/en/magnite-named-primary-video-ad-server-and-a-programmatic-technology-provider-for-hp-tv.html",
    "title": "Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+",
    "excerpt": "NEW YORK, Sept. 23, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it is the primary video ad server and a programmatic technology provider for HP TV+, providing access to programmatic demand across HP TV+ banner and video inventory. By tapping into Magnite’s omnichannel suite, HP TV+ can seamlessly connect advertisers with active PC audiences across trusted programming categories spanning movies, live sports, lifestyle, news, and specialized content. As part of HP Media Network, HP TV+ is HP’s native free ad-supported streaming TV (FAST) environment designed specifically for personal PCs. HP TV+ delivers a personal, 1:1 streaming experience that bridges entertainment and active online behavior allowing users to watch, research, shop, and act on a single screen. Through ClearLine Curation, HP Media Network can make its consent-based audience intelligence more accessible for programmatic activation, giving buyers a streamlined way to reach audiences informed by real PC behavior. Buyers can activate nearly 100 off-the-shelf audience segments or define custom segments built from insights across 1,200 PC apps and 300+ consent-based usage attributes. “PC-native streaming introduces a powerful dynamic where viewing, research, and action occur simultaneously on the exact same device,” said Chris Signore, Senior...",
    "product": "HP TV+",
    "summary": "HP has launched HP TV+, its native free ad-supported streaming TV (FAST) environment designed specifically for personal PCs, as part of its HP Media Network.",
    "planning": false,
    "confidence": 0.8,
    "product_data": {
      "name": "HP TV+",
      "full_text": "HP’s native free ad-supported streaming TV (FAST) environment",
      "fuzzy_match": false
    },
    "product_tags": [
      "online_technology",
      "general_technology",
      "video",
      "entertainment"
    ],
    "published_at": "2026-09-23T12:00:00Z",
    "article_sentence": "As part of HP Media Network, HP TV+ is HP’s native free ad-supported streaming TV (FAST) environment designed specifically for personal PCs."
  }
}

curl https://signals.autobound.ai/v1/signals/8fa8fe5d-9e7a-c406-5686-091f0383c7f2 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"hp.com","limit":20}'