Skip to main content
Huntington Bancshares10-K: Market share loss

Huntington holds a weak #11 market position in Chicago with only 2% deposit share.

What happened

Despite being a major regional bank, Huntington has a relatively small presence in the key Chicago MSA, holding only 2% of deposits as of June 2025. This weak market position could drive targeted marketing spend, promotional offers, or technology investments to gain scale and attract customers in a competitive market.

Source

SEC EDGARFeb 13, 2026

Annual report (Form 10-K)

Huntington Bancshares 10-K for FY2025

Filing excerpt

The table below shows our competitive ranking and market share based on deposits of FDIC-insured institutions as of June 30, 2025, in the top 10 MSAs in which we compete.

sec.gov/Archives/edgar/data/49196/000004919626000015/hban-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Market share loss

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 13, 2026

More 10-K signals at other companies

The full record

From the Signal API record

Numbers

Percent
2% (Deposit market share in Chicago, IL MSA)

Details

CIK
49196
Accession number
0000049196-26-000015
Timeframe
Current year
Filing year
2026
Why it matters
Urgency to improve

Topics and mentions

Regions named

  • Chicago, IL

Extraction

Confidence
High
Relevance
80%
Sentiment
Negative
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
marketShareLoss

Use this data

Get every 10-K signal for Huntington Bancshares and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Huntington Bancshares this week?”

  2. Send it to your own tools

    The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c27f8e83-7bef-4758-847d-c9111574205b returns this record as JSON. POST /v1/companies/enrich returns every signal for huntington.com.

{
  "signal_id": "c27f8e83-7bef-4758-847d-c9111574205b",
  "signal_type": "sec-10k",
  "signal_subtype": "marketShareLoss",
  "detected_at": "2026-02-17T06:33:11.275+00:00",
  "company": {
    "name": "Huntington Bancshares",
    "domain": "huntington.com"
  },
  "data": {
    "detail": "Despite being a major regional bank, Huntington has a relatively small presence in the key Chicago MSA, holding only 2% of deposits as of June 2025. This weak market position could drive targeted marketing spend, promotional offers, or technology investments to gain scale and attract customers in a competitive market.",
    "metrics": {
      "pct": 2,
      "timeframe": "current_year",
      "pct_context": "Deposit market share in Chicago, IL MSA"
    },
    "summary": "Huntington holds a weak #11 market position in Chicago with only 2% deposit share.",
    "excerpts": "The table below shows our competitive ranking and market share based on deposits of FDIC-insured institutions as of June 30, 2025, in the top 10 MSAs in which we compete.",
    "relevance": 0.8,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/49196/000004919626000015/hban-20251231.htm",
    "filing_date": "2026-02-13",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Urgency to improve",
    "signal_category": "market",
    "regions_mentioned": [
      "Chicago, IL"
    ]
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.