Skip to main content
Hy-VeePartnership

Hy-Vee teams up with American Heart Association to fight heart disease

What happened

Hy-Vee is partnering with the American Heart Association for a campaign where customers can round up their purchases to support the fight against cardiovascular disease.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

MADISON (WKOW) -- Hy-Vee stores across the region are asking customers to round up their purchases to the nearest dollar this month to support the American Heart Association's fight against cardiovascular disease. The campaign comes as new research from the American Heart Association shows approximately 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. Through AHA's Life Is Why campaign, shoppers can donate at checkout in-store and at self-checkouts throughout September. "Hy-Vee's support of the American Heart Association's Life Is Why campaign exemplifies the power of collaboration in driving meaningful change in heart and brain health," said Kevin Harker, executive vice president of the Midwest Region for the American Heart Association. "This will help fund more critical research and enable us to reach more communities with lifesaving initiatives." The initiative also supports the American Heart Association's Together Tuesdays campaign, which encourages people to gather for and share a healthy meal with loved ones at least once per week. Research shows that enjoying a meal or snack together promotes connection and well-being, according to the American Heart Association. Weekly sit-down meals or snacks with family, friends or coworkers can reduce stress, boost self-esteem and make everyone feel more connected. The Together...

Keep reading with a free account

The rest of this article, and every signal for Hy-Vee, is in your free account.

Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Takes effect
Sep 1, 2026
Location
Madison, Wisconsin, United States

Companies

  • American Heart AssociationPartnerheart.org

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 4, 2026
signal_type
news
signal_subtype
partners_with

Use this data

Get every partnership signal for Hy-Vee and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Hy-Vee this week?”

  2. Send it to your own tools

    The Signal API returns partnership signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/ba865910-fc28-4053-4b75-9ae004a30d49 returns this record as JSON. POST /v1/companies/enrich returns every signal for hy-vee.com.

{
  "signal_id": "ba865910-fc28-4053-4b75-9ae004a30d49",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-04T01:36:00+00:00",
  "company": {
    "name": "Hy-Vee",
    "domain": "hy-vee.com"
  },
  "data": {
    "url": "https://www.wkow.com/news/hy-vee-teams-up-with-american-heart-association-to-fight-heart-disease/article_6b5d9c16-5eb4-4fdf-b07d-9bb76f5a3f7b.html",
    "title": "Hy-Vee teams up with American Heart Association to fight heart disease - wkow.com",
    "excerpt": "MADISON (WKOW) -- Hy-Vee stores across the region are asking customers to round up their purchases to the nearest dollar this month to support the American Heart Association's fight against cardiovascular disease. The campaign comes as new research from the American Heart Association shows approximately 6 in 10 U.S. adults will develop some type of cardiovascular disease within the next 30 years. Through AHA's Life Is Why campaign, shoppers can donate at checkout in-store and at self-checkouts throughout September. \"Hy-Vee's support of the American Heart Association's Life Is Why campaign exemplifies the power of collaboration in driving meaningful change in heart and brain health,\" said Kevin Harker, executive vice president of the Midwest Region for the American Heart Association. \"This will help fund more critical research and enable us to reach more communities with lifesaving initiatives.\" The initiative also supports the American Heart Association's Together Tuesdays campaign, which encourages people to gather for and share a healthy meal with loved ones at least once per week. Research shows that enjoying a meal or snack together promotes connection and well-being, according to the American Heart Association. Weekly sit-down meals or snacks with family, friends or coworkers can reduce stress, boost self-esteem and make everyone feel more connected. The Together Tuesdays...",
    "summary": "Hy-Vee is partnering with the American Heart Association for a campaign where customers can round up their purchases to support the fight against cardiovascular disease.",
    "location": "Madison, Wisconsin, USA",
    "planning": false,
    "image_url": "https://bloximages.newyork1.vip.townnews.com/wkow.com/content/tncms/assets/v3/editorial/8/26/8266d1cf-5044-5780-aca4-96683b1c7c32/6140f48a98e36.image.jpg?crop=1280%2C672%2C0%2C23&resize=1200%2C630&order=crop%2Cresize",
    "confidence": 0.9,
    "published_at": "2026-09-04T01:36:00Z",
    "location_data": [
      {
        "city": "Madison",
        "state": "Wisconsin",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-01",
    "article_sentence": "Hy-Vee stores across the region are asking customers to round up their purchases to the nearest dollar this month to support the American Heart Association's fight against cardiovascular disease.",
    "related_company_name": "American Heart Association",
    "related_company_domain": "heart.org"
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.