Hyatt Appoints First Chief Creative Officer
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Hyatt Hotels Corporation has appointed Amar Lalvani as its first Chief Creative Officer, effective immediately. He will continue to serve as President and Creative Director of Hyatt's Lifestyle Group and remain part of the company's senior leadership team, reporting to Mark Hoplamazian, Chairman, President and Chief Executive Officer of Hyatt. In his expanded role, Amar will work across Hyatt's global portfolio on brand strategy, design, guest experiences and culture. He will collaborate with leaders, developers, creative teams and hotel owners to further define the positioning and identity of the company's individual brands. Amar joined Hyatt in 2024 following the company's acquisition of Standard International. He was subsequently appointed President and Creative Director of Hyatt's newly established Lifestyle Group, which incorporated the teams behind The Standard and Bunkhouse Hotels. Prior to this role, Amar led the development of W Hotels globally. He later acquired The Standard brand and established Standard International, overseeing the development of The Standard into an international hotel brand and the expansion of the business through Bunkhouse Hotels. During his tenure at Standard International, Amar was also involved in developing additional hospitality concepts, including The StandardX and The Manner. As Chief Creative Officer, Amar will work across Hyatt's...
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