Ibotta launches LiveLift for CPG brands

{
  "signal_id": "6064e82e-4036-4f29-9e2e-c328a4151f09",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2025-11-06T00:00:00+00:00",
  "company": {
    "name": "Ibotta",
    "domain": "ibotta.com"
  },
  "data": {
    "url": "https://www.bevindustry.com/articles/97939-ibotta-launches-livelift-for-cpg-brands",
    "title": "Ibotta launches LiveLift for CPG brands",
    "excerpt": "Ibotta launches LiveLift for CPG brands.\n\nNew tool aims to drive incremental sales, reimaging performance marketing.\n\nPerformance marketing platform for promotions Ibotta recently unveiled LiveLift. The breakthrough tool from the Denver-based company is designed to help consumer packaged goods (CPG) brands maximize the profitability of their promotions.\n\nLiveLift allows brands to measure and optimize their campaigns while they are live, Ibotta says, which helps achieve profitable revenue growth. Brands such as Liquid Death and Hain Celestial took part in successful campaigns during LiveLift's pilot phase and demonstrated the tool's ability to drive incremental sales lift, velocity and faster repurchase cycles.\n\n\"LiveLift brings the principles of performance marketing such as flexibility and responsiveness to promotions, giving marketers an enhanced ability to set incremental sales targets, measure and optimize campaigns in an ongoing way to drive profitable revenue growth and expand market share,\" said Bryan Leach, CEO and founder of Ibotta, in a statement. \"Marketers have come to expect precise measurement in their digital marketing efforts, but historically did not have access to the same level of capabilities for digital promotions. LiveLift enables brands to reinvent their national promotion strategy, allowing them to drive incremental volume at scale with control and...",
    "product": "LiveLift",
    "summary": "Ibotta, Inc. launched LiveLift on Oct 6th '25.",
    "category": "launches",
    "found_at": "2025-11-06T00:00:00Z",
    "planning": false,
    "image_url": "https://www.bevindustry.com/ext/resources/2025/News/BeverageNews_DefaultWebImage.jpg?height=635&t=1761940639&width=1200",
    "confidence": 0.7937,
    "product_data": {
      "full_text": "LiveLift",
      "fuzzy_match": true
    },
    "published_at": "2025-11-06T00:00:00Z",
    "effective_date": "2025-10-06",
    "article_sentence": "Performance marketing platform for promotions Ibotta recently unveiled LiveLift."
  }
}

curl https://signals.autobound.ai/v1/signals/6064e82e-4036-4f29-9e2e-c328a4151f09 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"ibotta.com","limit":20}'