Ibotta Launches LiveLift(TM) for CPG Brands

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  "detected_at": "2025-11-03T14:00:00+00:00",
  "company": {
    "name": "Ibotta",
    "domain": "ibotta.com"
  },
  "data": {
    "url": "https://finance.yahoo.com/news/ibotta-launches-livelift-cpg-brands-140000754.html",
    "title": "Ibotta Launches LiveLift(TM) for CPG Brands",
    "excerpt": "Ibotta launches LiveLift(TM) for CPG brands.\n\nDENVER, November 03, 2025-(BUSINESS WIRE)-Ibotta, Inc. (NYSE: IBTA), the performance marketing platform for promotions, announced today LiveLift(TM), a breakthrough tool designed to help Consumer Packaged Goods (CPG) brands maximize the profitability of their promotions. LiveLift allows brands to measure and optimize their campaigns while they are live, helping achieve profitable revenue growth. Multiple leading brands, including Liquid Death, Kimberly-Clark Corporation, and Hain Celestial took part in successful campaigns during the tool's pilot phase, and demonstrated LiveLift's ability to drive incremental sales lift, velocity and faster repurchase cycles.\n\n\"LiveLift brings the principles of performance marketing such as flexibility and responsiveness to promotions, giving marketers an enhanced ability to set incremental sales targets, measure and optimize campaigns in an ongoing way to drive profitable revenue growth and expand market share,\" said Bryan Leach, CEO and founder of Ibotta. \"Marketers have come to expect precise measurement in their digital marketing efforts, but historically did not have access to the same level of capabilities for digital promotions. LiveLift enables brands to reinvent their national promotion strategy, allowing them to drive incremental volume at scale with control and efficiency.\"\n\nThe unique...",
    "product": "LiveLift for CPG brands",
    "summary": "Ibotta, Inc. launches LiveLift for CPG brands.",
    "category": "launches",
    "found_at": "2025-11-03T14:00:00Z",
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    "image_url": "https://s.yimg.com/ny/api/res/1.2/nUgt1K80Ph3vT.JZHTRTLw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD0yNjc7Y2Y9d2VicA--/https://media.zenfs.com/en/business-wire.com/d2df907ebce8e76c7bf194a7d0ea0231",
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    "published_at": "2025-11-03T14:00:00Z",
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    "article_sentence": "Ibotta launches LiveLift(TM) for CPG brands."
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  -H "Content-Type: application/json" \
  -d '{"domain":"ibotta.com","limit":20}'