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iCapitalSustained decline

icapital.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 71K.

What happened

Emerging AI traffic at 1% (~675 visits). Top: chatgpt.com (81%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
70,627
Month over month
-12.1%
3-month change
-18.5%
Global rank
532,736
Top country
US (62%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Country rank
252,959
Category rank
1,992
Change, 3 months
-18.5%
Change, month over month
-12.1%
Digital health score
38

Details

Measured month
Jun 2026
Category
finance/investing
Mail visits
777
Traffic band
Emerging
Direct visits
16,244
Search visits
41,599
Small website
No
Snapshot date
Jun 1, 2026
Social visits
1,624
Website title
Investment & Market Strategy Archives
Brand strength
Moderate
Referral visits
8,899
AI traffic detail
Emerging AI traffic at 1% (~675 visits). Top: chatgpt.com (81%).
Geo concentration
Highly concentrated
Search dependency
High
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
3/5
Website description
Stay informed with market news and analysis, alternatives industry trends, and investment insights.
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 23% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 38: Engagement 31/100 (25%), Volume 50/100 (20%), Brand 46/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 10/100 (10%).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/5b5eb794-dde8-49d2-9429-b600817e7e51 returns this record as JSON. POST /v1/companies/enrich returns every signal for icapital.com.

{
  "signal_id": "5b5eb794-dde8-49d2-9429-b600817e7e51",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T04:41:34.134+00:00",
  "company": {
    "name": "iCapital",
    "domain": "icapital.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "icapital.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 71K.",
    "traffic": {
      "2026-04-01": 86624,
      "2026-05-01": 80333,
      "2026-06-01": 70627
    },
    "category": "finance/investing",
    "relevance": 24.2,
    "ai_traffic": {
      "total_visits": 675,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 81.025
        }
      ],
      "traffic_share": 0.01
    },
    "engagement": {
      "bounce_rate": 0.462,
      "pages_per_visit": 1.846,
      "avg_visit_duration_seconds": 49
    },
    "global_rank": 532736,
    "mail_visits": 777,
    "country_rank": 252959,
    "top_keywords": [
      {
        "cpc": 5.06,
        "name": "icapital",
        "volume": 9310,
        "estimated_value": 6130
      },
      {
        "name": "kunal shah",
        "volume": 259390,
        "estimated_value": 1940
      },
      {
        "cpc": 5.02,
        "name": "icapital careers",
        "volume": 800,
        "estimated_value": 970
      },
      {
        "name": "sonali basak",
        "volume": 3650,
        "estimated_value": 560
      },
      {
        "name": "icapital hr",
        "volume": 290,
        "estimated_value": 350
      }
    ],
    "traffic_band": "emerging",
    "category_rank": 1992,
    "direct_visits": 16244,
    "search_visits": 41599,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 1624,
    "top_countries": {
      "CA": 0.061,
      "GB": 0.031,
      "IN": 0.029,
      "US": 0.619,
      "VN": 0.023
    },
    "website_title": "Investment & Market Strategy Archives",
    "brand_strength": "moderate",
    "change_3mo_pct": -18.5,
    "change_mom_pct": -12.1,
    "referral_visits": 8899,
    "traffic_sources": {
      "mail": 0.011,
      "paid": 0,
      "direct": 0.23,
      "search": 0.589,
      "social": 0.023,
      "referral": 0.126
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1% (~675 visits). Top: chatgpt.com (81%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "3/5",
    "website_description": "Stay informed with market news and analysis, alternatives industry trends, and investment insights.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 38,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 23% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 38: Engagement 31/100 (25%), Volume 50/100 (20%), Brand 46/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 10/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~1,624 visits).",
    "engagement_quality_score": 31,
    "geo_concentration_detail": "Highly concentrated traffic: US (62%), CA (6%), GB (3%).",
    "referral_strength_detail": "Moderate referral strength at 13% of traffic (~8,899 visits).",
    "search_dependency_detail": "High search dependency at 59% of total traffic.",
    "engagement_quality_detail": "Low engagement (31/100) with 46% bounce rate, 1.8 pages per visit, and 49-second average duration."
  }
}

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