IHOP bites into little treat trend with Katseye-soundtracked campaign

{
  "signal_id": "7e867049-0e3d-2a9e-75c6-7238377b7cd2",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-14T12:00:00+00:00",
  "company": {
    "name": "IHOP",
    "domain": "ihop.com"
  },
  "data": {
    "url": "https://www.marketingdive.com/news/ihop-bites-into-little-treat-trend-with-katseye-soundtracked-campaign/830014/",
    "title": "IHOP bites into little treat trend with Katseye-soundtracked campaign",
    "author": "Chris Kelly",
    "excerpt": "The restaurant chain is promoting the social listening-inspired return of stuffed French toast with a rococo-styled spot. IHOP is bringing back its stuffed French toast at participating restaurants nationwide and positioning the fan-favorite menu item as an accessible indulgence through a new campaign, per details shared with Marketing Dive. A 30-second hero spot features a diverse array of diners - all outfitted in rococo stylings reminiscent of Sofia Coppola's “Marie Antoinette” that put the French in French toast - enjoying the decadent breakfast item. The spot is set to Katseye's hit single “Pinky Up,” and when a server enters the scene and makes the song's titular gesture, the crowd cheers. “This whole campaign is centered around our fans, and the fans have positioned stuffed French toast as French toast, but fancy,” said Lenna Yamamichi, vice president of brand creative at IHOP. “‘Fancy’ became this rich creative territory that we could base this campaign around, because it turns an item into an experience. Advertising stuffed French toast as a small luxury is in line with a larger cultural trend around “ little treats ” that consumers, especially Gen Zers, seek as respites during times marked by persistent consumer pressures. Brands spanning restaurants , alcohol and food have sought to tap into this trend, including a recent Hershey’s campaign that also used “Pinky Up”...",
    "product": "stuffed French toast",
    "summary": "IHOP is bringing back its stuffed French toast, a fan-favorite menu item, at participating restaurants nationwide.",
    "location": "United States",
    "planning": false,
    "image_url": "https://imgproxy.divecdn.com/s5aIror048sGjwtL7QbjD0MP7FRnSbVYGHVmrmhx7I4/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9GYW5jeV9hX1N0dWZmZWRfRnJlbmNoX1RvYXN0X19UcnlfaXRfbm93X2F0X0lIT1BfMC0xMV9zY3JlZW5zaG90LmpwZw==.webp",
    "confidence": 0.95,
    "product_data": {
      "name": "stuffed French toast",
      "full_text": "stuffed French toast",
      "fuzzy_match": false
    },
    "published_at": "2026-09-14T12:00:00Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "IHOP is bringing back its stuffed French toast at participating restaurants nationwide and positioning the fan-favorite menu item as an accessible indulgence through a new campaign, per details shared with Marketing Dive."
  }
}

curl https://signals.autobound.ai/v1/signals/7e867049-0e3d-2a9e-75c6-7238377b7cd2 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"ihop.com","limit":20}'