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IKEATraffic snapshot

ikea.com received 250M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.8% (~1,900,719 visits). Top: chatgpt.com (70%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), grok.com (0%), copilot.microsoft.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
250,126,281
Month over month
-7.8%
3-month change
+5.2%
Global rank
100
Top country
US (19%)
Trend
Fluctuating

The full record

From the Signal API record

Numbers

Country rank
218
Category rank
1
Change, 3 months
+5.2%
Change, month over month
-7.8%
Digital health score
75

Details

Measured month
Sep 2026
Category
home_and_garden/furniture
Mail visits
6,503,283
Traffic band
Dominant
Direct visits
90,045,461
Search visits
119,560,362
Small website
No
Snapshot date
Sep 1, 2026
Social visits
10,505,304
Website title
Hej! Welcome to IKEA Global
Brand strength
Moderate
Referral visits
10,755,430
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~1,900,719 visits). Top: chatgpt.com (70%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), grok.com (0%), copilot.microsoft.com (0%).
Geo concentration
Diversified
Referral strength
Weak
Consecutive months
1
Engagement quality
High
Brand keyword ratio
1/5
Website description
Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3ef303a5-f629-4d6e-bf33-2a1473cebd61 returns this record as JSON. POST /v1/companies/enrich returns every signal for ikea.com.

{
  "signal_id": "3ef303a5-f629-4d6e-bf33-2a1473cebd61",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T07:53:23.402+00:00",
  "company": {
    "name": "IKEA",
    "domain": "ikea.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "ikea.com received 250M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 237830351,
      "2026-08-01": 271294198,
      "2026-09-01": 250126281
    },
    "category": "home_and_garden/furniture",
    "relevance": 31.2,
    "ai_traffic": {
      "total_visits": 1900719,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 69.905
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.41
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 1.077
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.344,
      "pages_per_visit": 6.625,
      "avg_visit_duration_seconds": 278
    },
    "global_rank": 100,
    "mail_visits": 6503283,
    "country_rank": 218,
    "top_keywords": [
      {
        "cpc": 0.46,
        "name": "ikea",
        "volume": 8972490,
        "estimated_value": 18186560
      },
      {
        "cpc": 0.8,
        "name": "이케아",
        "volume": 138100,
        "estimated_value": 291080
      },
      {
        "cpc": 7.5,
        "name": "mattress deals",
        "volume": 1863630,
        "estimated_value": 270640
      },
      {
        "cpc": 0.87,
        "name": "איקאה",
        "volume": 54180,
        "estimated_value": 231260
      },
      {
        "cpc": 0.23,
        "name": "ايكيا",
        "volume": 19220,
        "estimated_value": 188190
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 1,
    "direct_visits": 90045461,
    "search_visits": 119560362,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 10505304,
    "top_countries": {
      "DE": 0.084,
      "FR": 0.067,
      "GB": 0.082,
      "IT": 0.055,
      "US": 0.189
    },
    "website_title": "Hej! Welcome to IKEA Global",
    "brand_strength": "moderate",
    "change_3mo_pct": 5.2,
    "change_mom_pct": -7.8,
    "referral_visits": 10755430,
    "traffic_sources": {
      "mail": 0.026,
      "paid": 0,
      "direct": 0.36,
      "search": 0.478,
      "social": 0.042,
      "referral": 0.043
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~1,900,719 visits). Top: chatgpt.com (70%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), grok.com (0%), copilot.microsoft.com (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 75,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 75: Engagement 90/100 (25%), Volume 100/100 (20%), Brand 72/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~10,505,304 visits).",
    "engagement_quality_score": 90,
    "geo_concentration_detail": "Diversified traffic: US (19%), DE (8%), GB (8%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~10,755,430 visits).",
    "search_dependency_detail": "Moderate search dependency at 48% of total traffic.",
    "engagement_quality_detail": "High engagement (90/100) with 34% bounce rate, 6.6 pages per visit, and 278-second average duration."
  }
}

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