ikea.com received 250M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.8% (~1,900,719 visits). Top: chatgpt.com (70%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), grok.com (0%), copilot.microsoft.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 250,126,281
- Month over month
- -7.8%
- 3-month change
- +5.2%
- Global rank
- 100
- Top country
- US (19%)
- Trend
- Fluctuating
More from IKEA
- New locationIkea France plans up to 303 job cuts after two years of declining salesNew location
- InvestmentIKEA invests £31.5 million into improving UK online fulfilment as digital sales growInvestment
- Facility expansionIKEA invests £31.5 million to make UK fulfilment more efficient and reduce packaging wasteFacility expansion
- IntegrationIKEA invests £31.5m in Peterborough and Doncaster distribution centresIntegration
- LayoffEconomy. Ikea France launches restructuring plan: over 300 jobs threatenedLayoff
- LaunchIKEA expands into Douyin as shopping habits evolveLaunch
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The full record
From the Signal API recordNumbers
- Country rank
- 218
- Category rank
- 1
- Change, 3 months
- +5.2%
- Change, month over month
- -7.8%
- Digital health score
- 75
Details
- Measured month
- Sep 2026
- Category
- home_and_garden/furniture
- Mail visits
- 6,503,283
- Traffic band
- Dominant
- Direct visits
- 90,045,461
- Search visits
- 119,560,362
- Small website
- No
- Snapshot date
- Sep 1, 2026
- Social visits
- 10,505,304
- Website title
- Hej! Welcome to IKEA Global
- Brand strength
- Moderate
- Referral visits
- 10,755,430
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.8% (~1,900,719 visits). Top: chatgpt.com (70%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), grok.com (0%), copilot.microsoft.com (0%).
- Geo concentration
- Diversified
- Referral strength
- Weak
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 1/5
- Website description
- Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 1/5.
Extraction
- Detected
- Oct 12, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/3ef303a5-f629-4d6e-bf33-2a1473cebd61 returns this record as JSON. POST /v1/companies/enrich returns every signal for ikea.com.
{
"signal_id": "3ef303a5-f629-4d6e-bf33-2a1473cebd61",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-10-12T07:53:23.402+00:00",
"company": {
"name": "IKEA",
"domain": "ikea.com"
},
"data": {
"trend": "fluctuating",
"summary": "ikea.com received 250M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-07-01": 237830351,
"2026-08-01": 271294198,
"2026-09-01": 250126281
},
"category": "home_and_garden/furniture",
"relevance": 31.2,
"ai_traffic": {
"total_visits": 1900719,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 69.905
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 5.41
},
{
"name": "claude.ai",
"rank": 3,
"share": 1.077
},
{
"name": "perplexity.ai",
"rank": 4,
"share": 0
},
{
"name": "grok.com",
"rank": 5,
"share": 0
},
{
"name": "copilot.microsoft.com",
"rank": 6,
"share": 0
}
],
"traffic_share": 0.008
},
"engagement": {
"bounce_rate": 0.344,
"pages_per_visit": 6.625,
"avg_visit_duration_seconds": 278
},
"global_rank": 100,
"mail_visits": 6503283,
"country_rank": 218,
"top_keywords": [
{
"cpc": 0.46,
"name": "ikea",
"volume": 8972490,
"estimated_value": 18186560
},
{
"cpc": 0.8,
"name": "이케아",
"volume": 138100,
"estimated_value": 291080
},
{
"cpc": 7.5,
"name": "mattress deals",
"volume": 1863630,
"estimated_value": 270640
},
{
"cpc": 0.87,
"name": "איקאה",
"volume": 54180,
"estimated_value": 231260
},
{
"cpc": 0.23,
"name": "ايكيا",
"volume": 19220,
"estimated_value": 188190
}
],
"traffic_band": "dominant",
"category_rank": 1,
"direct_visits": 90045461,
"search_visits": 119560362,
"small_website": false,
"snapshot_date": "2026-09-01T00:00:00+00:00",
"social_visits": 10505304,
"top_countries": {
"DE": 0.084,
"FR": 0.067,
"GB": 0.082,
"IT": 0.055,
"US": 0.189
},
"website_title": "Hej! Welcome to IKEA Global",
"brand_strength": "moderate",
"change_3mo_pct": 5.2,
"change_mom_pct": -7.8,
"referral_visits": 10755430,
"traffic_sources": {
"mail": 0.026,
"paid": 0,
"direct": 0.36,
"search": 0.478,
"social": 0.042,
"referral": 0.043
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.8% (~1,900,719 visits). Top: chatgpt.com (70%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), grok.com (0%), copilot.microsoft.com (0%).",
"geo_concentration": "diversified",
"referral_strength": "weak",
"search_dependency": "moderate",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "1/5",
"website_description": "Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 75,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 1/5.",
"digital_health_detail": "Score 75: Engagement 90/100 (25%), Volume 100/100 (20%), Brand 72/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 8/100 (10%).",
"social_traffic_detail": "Low social traffic at 4% of total visits (~10,505,304 visits).",
"engagement_quality_score": 90,
"geo_concentration_detail": "Diversified traffic: US (19%), DE (8%), GB (8%).",
"referral_strength_detail": "Weak referral strength at 4% of traffic (~10,755,430 visits).",
"search_dependency_detail": "Moderate search dependency at 48% of total traffic.",
"engagement_quality_detail": "High engagement (90/100) with 34% bounce rate, 6.6 pages per visit, and 278-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/3ef303a5-f629-4d6e-bf33-2a1473cebd61 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ikea.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.