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IlluminaTraffic snapshot

illumina.com received 797K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~3,890 visits). Top: chatgpt.com (77%), gemini.google.com (15%), claude.ai (5%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
796,797
Month over month
-4.5%
3-month change
+12.4%
Global rank
51,198
Top country
US (54%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
21,596
Category rank
23
Change, 3 months
+12.4%
Change, month over month
-4.5%
Digital health score
74

Details

Measured month
Jul 2026
Category
science_and_education/biology
Mail visits
18,326
Traffic band
Developing
Direct visits
404,773
Search visits
223,900
Small website
No
Snapshot date
Jul 1, 2026
Website title
Cookie Policy
Brand strength
Strong
Referral visits
110,755
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~3,890 visits). Top: chatgpt.com (77%), gemini.google.com (15%), claude.ai (5%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Website description
The century-old institution is taking its research global, collecting international samples to find disease-associated variants
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 51% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/f1187150-26d5-4e36-9f47-9191ba1fa178 returns this record as JSON. POST /v1/companies/enrich returns every signal for illumina.com.

{
  "signal_id": "f1187150-26d5-4e36-9f47-9191ba1fa178",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T10:42:22.563+00:00",
  "company": {
    "name": "Illumina",
    "domain": "illumina.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "illumina.com received 797K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 708783,
      "2026-06-01": 834261,
      "2026-07-01": 796797
    },
    "category": "science_and_education/biology",
    "relevance": 10.8,
    "ai_traffic": {
      "top_prompts": [
        "What are the current best practices for preparing DNA samples for high-throughput genome sequencing to ensure data quality and minimize contamination?",
        "Compare short-read sequencing platforms and long-read sequencing platforms: what are the advantages, limitations, and typical use cases for each when conducting whole-genome or targeted sequencing?",
        "I need guidance on designing a workflow for clinical-grade next-generation sequencing (NGS) from sample collection through data analysis and reporting to meet quality and regulatory requirements - what steps and controls are essential?"
      ],
      "total_visits": 3890,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 77.191
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 14.678
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 5.064
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.37,
      "pages_per_visit": 6.828,
      "avg_visit_duration_seconds": 446
    },
    "global_rank": 51198,
    "mail_visits": 18326,
    "country_rank": 21596,
    "top_keywords": [
      {
        "cpc": 1.86,
        "name": "illumina",
        "volume": 33770,
        "estimated_value": 15740
      },
      {
        "cpc": 3.66,
        "name": "basespace",
        "volume": 790,
        "estimated_value": 1320
      },
      {
        "cpc": 2.4,
        "name": "illumina jobs",
        "volume": 730,
        "estimated_value": 1120
      },
      {
        "cpc": 3.01,
        "name": "illumina careers",
        "volume": 1210,
        "estimated_value": 1030
      },
      {
        "cpc": 3.38,
        "name": "illumina sequencing",
        "volume": 6550,
        "estimated_value": 1010
      }
    ],
    "traffic_band": "developing",
    "category_rank": 23,
    "direct_visits": 404773,
    "search_visits": 223900,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 18326,
    "top_countries": {
      "DE": 0.053,
      "GB": 0.082,
      "JP": 0.023,
      "KR": 0.026,
      "US": 0.539
    },
    "website_title": "Cookie Policy",
    "brand_strength": "strong",
    "change_3mo_pct": 12.4,
    "change_mom_pct": -4.5,
    "referral_visits": 110755,
    "traffic_sources": {
      "mail": 0.023,
      "paid": 0,
      "direct": 0.508,
      "search": 0.281,
      "social": 0.023,
      "referral": 0.139
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~3,890 visits). Top: chatgpt.com (77%), gemini.google.com (15%), claude.ai (5%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "The century-old institution is taking its research global, collecting international samples to find disease-associated variants",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 74,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 51% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 74: Engagement 91/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~18,326 visits).",
    "engagement_quality_score": 91,
    "geo_concentration_detail": "Highly concentrated traffic: US (54%), GB (8%), DE (5%).",
    "referral_strength_detail": "Moderate referral strength at 14% of traffic (~110,755 visits).",
    "search_dependency_detail": "Low search dependency at 28% of total traffic.",
    "engagement_quality_detail": "High engagement (91/100) with 37% bounce rate, 6.8 pages per visit, and 446-second average duration."
  }
}

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