in-n-out.com received 2M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.5% (~9,053 visits). Top: chatgpt.com (100%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 1,741,892
- Month over month
- -11.2%
- 3-month change
- -1.8%
- Global rank
- 27,961
- Top country
- US (84%)
- Trend
- Fluctuating
More from In-N-Out
- GlassdoorEmployees report concerns regarding favoritism and gender biasGlassdoor
- Website changesThe homepage introduced cookie consent and analytics-related compliance controls, including consent for targeted advertising and analytics.Website changes
- New locationFast-food burger chain with devoted cult following opens new locationNew location
- PodcastsWalls & Ceilings 'If Walls Could Talk' discusses In-N-Out: expansionPodcasts
- Office expansionLine forms as beloved fast food chain In-N-Out opens new Hillsboro location.Office expansion
- Asset saleSanta Rosa company buys site of crime-plagued Oakland In-N-Out Burger.Asset sale
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 6,116
- Category rank
- 124
- Change, 3 months
- -1.8%
- Change, month over month
- -11.2%
- Digital health score
- 59
Details
- Measured month
- Aug 2026
- Category
- food_and_drink/restaurants_and_delivery
- Mail visits
- 6,968
- Traffic band
- Established
- Direct visits
- 365,797
- Search visits
- 1,268,097
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 29,612
- Website title
- Quality You Can Taste
- Brand strength
- Moderate
- Referral visits
- 59,224
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.5% (~9,053 visits). Top: chatgpt.com (100%).
- Geo concentration
- Highly concentrated
- Referral strength
- Weak
- Search dependency
- High
- Consecutive months
- 1
- Brand keyword ratio
- 0/5
- Website description
- At In-N-Out Burger, quality is everything. That's why in a world where food is often over-processed, prepackaged and frozen, In-N-Out makes everything the old fashioned way.
- Country rank country
- US
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 21% direct traffic. Brand keyword ratio: 0/5.
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/ed1aca8e-b682-4fbd-a019-ec62528497dd returns this record as JSON. POST /v1/companies/enrich returns every signal for in-n-out.com.
{
"signal_id": "ed1aca8e-b682-4fbd-a019-ec62528497dd",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:21:40.619+00:00",
"company": {
"name": "In-N-Out",
"domain": "in-n-out.com"
},
"data": {
"trend": "fluctuating",
"summary": "in-n-out.com received 2M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 1773900,
"2026-07-01": 1960773,
"2026-08-01": 1741892
},
"category": "food_and_drink/restaurants_and_delivery",
"relevance": 31.3,
"ai_traffic": {
"total_visits": 9053,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 100
}
],
"traffic_share": 0.005
},
"engagement": {
"bounce_rate": 0.342,
"pages_per_visit": 3.891,
"avg_visit_duration_seconds": 101
},
"global_rank": 27961,
"mail_visits": 6968,
"country_rank": 6116,
"top_keywords": [
{
"cpc": 0.7,
"name": "in n out",
"volume": 218860,
"estimated_value": 272040
},
{
"cpc": 0.77,
"name": "in and out",
"volume": 92120,
"estimated_value": 126060
},
{
"cpc": 0.99,
"name": "in n out menu",
"volume": 19990,
"estimated_value": 125120
},
{
"cpc": 0.4,
"name": "in and out menu",
"volume": 5040,
"estimated_value": 28500
},
{
"cpc": 1.24,
"name": "in n out careers",
"volume": 9500,
"estimated_value": 21900
}
],
"traffic_band": "established",
"category_rank": 124,
"direct_visits": 365797,
"search_visits": 1268097,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 29612,
"top_countries": {
"AU": 0.011,
"CA": 0.019,
"DE": 0.012,
"GB": 0.01,
"US": 0.843
},
"website_title": "Quality You Can Taste",
"brand_strength": "moderate",
"change_3mo_pct": -1.8,
"change_mom_pct": -11.2,
"referral_visits": 59224,
"traffic_sources": {
"mail": 0.004,
"paid": 0,
"direct": 0.21,
"search": 0.728,
"social": 0.017,
"referral": 0.034
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.5% (~9,053 visits). Top: chatgpt.com (100%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "high",
"consecutive_months": 1,
"engagement_quality": "moderate",
"brand_keyword_ratio": "0/5",
"website_description": "At In-N-Out Burger, quality is everything. That's why in a world where food is often over-processed, prepackaged and frozen, In-N-Out makes everything the old fashioned way.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 59,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 21% direct traffic. Brand keyword ratio: 0/5.",
"digital_health_detail": "Score 59: Engagement 61/100 (25%), Volume 100/100 (20%), Brand 42/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 5/100 (10%).",
"social_traffic_detail": "Low social traffic at 2% of total visits (~29,612 visits).",
"engagement_quality_score": 61,
"geo_concentration_detail": "Highly concentrated traffic: US (84%), CA (2%), DE (1%).",
"referral_strength_detail": "Weak referral strength at 3% of traffic (~59,224 visits).",
"search_dependency_detail": "High search dependency at 73% of total traffic.",
"engagement_quality_detail": "Moderate engagement (61/100) with 34% bounce rate, 3.9 pages per visit, and 101-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/ed1aca8e-b682-4fbd-a019-ec62528497dd \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"in-n-out.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.