Infosys Aster Named A Leader In Everest Group’s Marketing Transformation Services Assessment

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  "company": {
    "name": "Infosys",
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  },
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    "url": "https://smbtech.au/news/infosys-aster-named-a-leader-in-everest-groups-marketing-transformation-services-assessment/",
    "title": "Infosys Aster Named A Leader In Everest Group’s Marketing Transformation Services Assessment - SMBtech",
    "excerpt": "Infosys Aster , the AI-amplified marketing suite from Indian IT services firm, Infosys , has been positioned as a Leader in Everest Group’s Marketing Transformation Services PEAK Matrix Assessment 2026. The assessment evaluated 29 service providers based on their vision, capabilities and market impact. Infosys Aster was recognised for its proprietary intellectual property, AI-first capabilities and integrated ecosystem partnerships. Everest Group highlighted Infosys’ strengths in agentic commerce capabilities, which enable AI-powered discovery, selection, purchase and commerce experience optimisation. It also pointed to the company’s Adobe-led marketing transformation proposition, built through its Adobe 360 partnership . The analyst firm recognised Infosys’ portfolio of proprietary assets and accelerators, as well as its work in advanced AI and agentic use cases designed to help enterprises modernise marketing operations and drive measurable business outcomes. Partner at Everest Group, Nitish Mittal, described a market entering a new phase. “The marketing and experience services market is entering a new phase as enterprises seek end-to-end marketing transformation amid budget pressures, demand for measurable outcomes and growing adoption of AI and agentic AI,” Mittal explained. “Providers that combine strategic guidance, AI-enabled execution and outcome accountability are...",
    "product": "Infosys Aster",
    "summary": "Infosys' AI-amplified marketing suite, Infosys Aster, has been named a Leader in Everest Group's Marketing Transformation Services PEAK Matrix Assessment 2026.",
    "planning": false,
    "confidence": 0.95,
    "recognition": "Leader in Everest Group’s Marketing Transformation Services PEAK Matrix Assessment 2026",
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    "published_at": "2026-08-20T04:42:09Z",
    "article_sentence": "Infosys Aster , the AI-amplified marketing suite from Indian IT services firm, Infosys , has been positioned as a Leader in Everest Group’s Marketing Transformation Services PEAK Matrix Assessment 2026.",
    "related_company_name": "Everest Group",
    "related_company_domain": "everestgrp.com"
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