What changed on the page
The image changed from “Our Podders gather with our team” to “Group of Insulet customers standing in front of a photo booth and mango backdrop,” while the copy changed from “Our relentless desire to simplify lives” to “Our relentless desire to transform lives.”
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligencecustomerWinGet every website changes signal for Insulet and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Insulet this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/0a6e4342-b339-5525-8b4b-5c589055f7dc returns this record as JSON. POST /v1/companies/enrich returns every signal for insulet.com.
{
"signal_id": "0a6e4342-b339-5525-8b4b-5c589055f7dc",
"signal_type": "website-intelligence",
"signal_subtype": "customerWin",
"detected_at": "2026-07-09T00:00:00+00:00",
"company": {
"name": "Insulet",
"domain": "insulet.com"
},
"data": {
"summary": "Insulet strengthened its customer-centric messaging by replacing the prior customer-focused image with a new customer group photo and changing the description to emphasize transforming lives.",
"evidence": "The image changed from “Our Podders gather with our team” to “Group of Insulet customers standing in front of a photo booth and mango backdrop,” while the copy changed from “Our relentless desire to simplify lives” to “Our relentless desire to transform lives.”",
"relevance": 0.55,
"source_url": "https://www.insulet.com/innovation",
"impact_rationale": "The change reinforces a customer- and outcome-oriented brand narrative, but the diff does not indicate a new product, partnership, or material commercial expansion."
}
}
curl https://signals.autobound.ai/v1/signals/0a6e4342-b339-5525-8b4b-5c589055f7dc \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"insulet.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.