The iRobot takeover Is Complete - But It Looks Like The Roomba Brand Is Clinging On To Its U.S. Roots

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  "data": {
    "url": "https://www.twice.com/product/product-spotlight/smart-home/the-irobot-takeover-is-complete-but-it-looks-like-the-roomba-brand-is-clinging-on-to-its-u-s-roots",
    "title": "The iRobot takeover Is Complete - But It Looks Like The Roomba Brand Is Clinging On To Its U.S. Roots",
    "excerpt": "The iRobot takeover is complete - but it looks like the Roomba brand is clinging on to its U.S. Roots.\n\nA new US-based data protection wing has been announced\n\nEditor's Note: This article originally appeared on TechRadar\n\nIn December last year, Twice learned that iRobot - the parent brand behind Roomba - had filed for Chapter 11 bankruptcy, and was set to be saved from oblivion by Chinese manufacturing company Picea Robotics. Now, that takeover is officially complete: iRobot is now a privately held company, and completely owned by Picea. However, based on the press announcement, it looks like iRobot is clinging to its US roots as much as possible.\n\nThe most notable new development is that iRobot has announced a series of safeguards designed to protect US and other global consumer data, including European data. This includes creating a subsidiary - 'iRobot Safe' - that's entirely focused on data protection and governance.\n\nWhen I spoke to CEO Gary Cohen shortly after the takeover plans were announced, he assured me that customer data would not be leaving the US. It looks like iRobot is doubling down on this point as a way of reassuring customers.\n\nThe announcement reads: \"iRobot Safe, as well as other iRobot controls, are designed to maintain a clear separation between iRobot's non-US ownership and its US and other global consumer data.\" The subsidiary has been created as part...",
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  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
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