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JetBlue10-K: Software implementation

JetBlue and United Airlines "Blue Sky" partnership requires major systems integration in 2026

Read at SEC EDGAR

What happened

The collaboration, announced in May 2025, involves integrating loyalty programs, cross-merchandising flights, and selling United's ancillary products via JetBlue's Paisly platform. This complex integration creates needs for data sharing, API management, and e-commerce platform enhancements throughout 2026.

Source

SEC EDGARFeb 12, 2026

Annual report (Form 10-K)

JetBlue 10-K for FY2025

Filing excerpt

In May 2025, we announced a collaboration with United Airlines, referred to as Blue Sky.

sec.gov/Archives/edgar/data/1158463/000115846326000007/jblu-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Software implementation

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 12, 2026

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The full record

From the Signal API record

Details

CIK
1158463
Accession number
0001158463-26-000007
Timeframe
Current year
Filing year
2026
Why it matters
Implementation partner opportunity
Signal category
Technology

Topics and mentions

Competitors

  • United Airlines

Extraction

Confidence
High
Relevance
90%
Sentiment
Positive
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
softwareImplementation

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/306e6eea-83c3-4091-9f6c-fab1b0632310 returns this record as JSON. POST /v1/companies/enrich returns every signal for jetblue.com.

{
  "signal_id": "306e6eea-83c3-4091-9f6c-fab1b0632310",
  "signal_type": "sec-10k",
  "signal_subtype": "softwareImplementation",
  "detected_at": "2026-02-17T06:44:41.604+00:00",
  "company": {
    "name": "JetBlue",
    "domain": "jetblue.com"
  },
  "data": {
    "detail": "The collaboration, announced in May 2025, involves integrating loyalty programs, cross-merchandising flights, and selling United's ancillary products via JetBlue's Paisly platform. This complex integration creates needs for data sharing, API management, and e-commerce platform enhancements throughout 2026.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "JetBlue and United Airlines \"Blue Sky\" partnership requires major systems integration in 2026",
    "excerpts": "In May 2025, we announced a collaboration with United Airlines, referred to as Blue Sky.",
    "relevance": 0.9,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1158463/000115846326000007/jblu-20251231.htm",
    "filing_date": "2026-02-12",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Implementation partner opportunity",
    "signal_category": "technology",
    "competitors_mentioned": [
      "United Airlines"
    ]
  }
}

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