This new framework focuses on four pillars: delivering reliable service, building its east coast network, offering valuable products, and ensuring financial security.
Filing excerpt
In July 2024, we announced JetForward, our new strategic framework which is driving new initiatives focused on four priority moves: delivering reliable and caring service, building the best east coast leisure network, offering products and perks customers value, and providing a secure financial future.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kdigitalTransformationGet every 10-K signal for JetBlue and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at JetBlue this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/9b2685e5-cb8e-415b-a487-0a63a9577ac9 returns this record as JSON. POST /v1/companies/enrich returns every signal for jetblue.com.
{
"signal_id": "9b2685e5-cb8e-415b-a487-0a63a9577ac9",
"signal_type": "sec-10k",
"signal_subtype": "digitalTransformation",
"detected_at": "2026-02-17T06:44:41.604+00:00",
"company": {
"name": "JetBlue",
"domain": "jetblue.com"
},
"data": {
"detail": "This new framework focuses on four pillars: delivering reliable service, building its east coast network, offering valuable products, and ensuring financial security. This broad initiative creates opportunities for vendors who can provide technology and services to support these strategic goals.",
"metrics": {
"timeframe": "multi_year"
},
"summary": "JetBlue launched \"JetForward\" strategic framework in July 2024 to drive new initiatives",
"excerpts": "In July 2024, we announced JetForward, our new strategic framework which is driving new initiatives focused on four priority moves: delivering reliable and caring service, building the best east coast leisure network, offering products and perks customers value, and providing a secure financial future.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1158463/000115846326000007/jblu-20251231.htm",
"filing_date": "2026-02-12",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Multi-year tech investment",
"signal_category": "strategic"
}
}
curl https://signals.autobound.ai/v1/signals/9b2685e5-cb8e-415b-a487-0a63a9577ac9 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"jetblue.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.