Kalshi Announces Partnership With US Open Tennis Tournament
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With tennis fans' attention focused on America's sole Grand Slam event, Kalshi announced on Monday that it has become the official prediction market partner of the US Open. The deal marks an important collaboration between the country's most popular CFTC-regulated prediction exchange and the nation's most prominent annual tennis event. According to an official notice published by Kalshi on Monday, the prediction platform's brand will be displayed via on-court signage and US Open digital platforms throughout the course of the event, which began Sunday with the men's and women's singles tournaments. "We're relentless about keeping tennis at the cutting edge of global sports innovation and fan connection," USTA CEO Craig Tiley stated in the US Open's press release. "Partnering with Kalshi gives us an opportunity to pioneer that next generation of fan engagement while ensuring the integrity of our sport." The partnership will enable Kalshi to incorporate real-time data provided by the International Tennis Integrity Agency into its prediction market fold. A quick check of the early Tuesday morning in-game market for Martin Damm Jr. against Frances Tiafoe showed that the first-round men's singles match had attracted over $17.9 million in total trading volume by the time Tiafoe had advanced in the five-set duel, with contract prices that had shifted after each point. The eventual...
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