Kalshi Teams Up With Pete Sampras, Marshawn Lynch in New Ads
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Want to get more Covers content? Add us as a preferred source on your Google account here. Kalshi has launched two new advertising campaigns featuring sports superstars Pete Sampras and Marshawn Lynch this week. Kalshi revealed a video narrated by Sampras, a 14-time Grand Slam winner and five-time U.S. Open champion, on Wednesday afternoon. img src="https://img.covers.com/betting/sportsbooks/336/kalshi_bg.svg" alt="Kalshi Logo" loading="lazy" Trade $25, Get $35 Claim $35 In it, the tennis legend opines on "the odds, as told by someone who spent a career defying them." The video follows Sampras' journey throughout his career. From winning his first Grand Slam, to dealing with the pressure of being expected to win more. The ad was revealed just a few days before the men's and women's finals at the US Open, for which Kalshi holds the title of official prediction market partner. Current probabilities show that German Alexander Zverev has a 50% chance of winning the tournament, while American Ben Shelton is the top challenger at 37%. His countryman, Frances Tiafoe, has a 9% likelihood, and Russian Karen Khachanov has a 7% chance. The Open had already made waves at Kalshi prior to the reveal of the partnership with Sampras. One user won $3.8 million predicting that Shelton, a 25% underdog, would take down the world No. 3 Carlos Alcaraz in a match that didn't end until after 3:30...
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