The Sneezing Golfer: Zyrtec Partners With PGA Tour

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  "detected_at": "2026-03-03T12:00:00+00:00",
  "company": {
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    "domain": "kenvue.com"
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  "data": {
    "url": "https://www.mediapost.com/publications/article/413187/the-sneezing-golfer-zyrtec-partners-with-pga-tour.html",
    "title": "The Sneezing Golfer: Zyrtec Partners With PGA Tour",
    "excerpt": "The sneezing golfer: Zyrtec partners with PGA Tour.\n\nMarking its debut as a sports league sponsor, Kenvue's Zyrtec has been named the PGA Tour's first-ever official allergy relief sponsor.\n\nThe relationship is a natural, since the Tour says that 85% of its golfers are impacted by allergies, Jenn Lovell, Kenvue's commercial head, U.S. allergy, tells Marketing Daily. \"So our partnership allows us to provide really tangible relief that helps them perform at their best.\"\n\nIn addition, Lovell says, \"golf season directly overlaps with peak allergy season.\"\n\nZyrtec will tee up its four-year deal this Thursday as the Arnold Palmer Invitational gets underway in Orlando, with the brand onsite with fan-focused activations (e.g, \"Pollen PuttPutt,\" \"The Relief Zone\") both there and at four additional tournaments through August.\n\nFor now, though, spring allergy season is in a focus, with a concurrent campaign titled \"Yes, Season\" also launching.\n\nThe campaign is highlighted by a :15 Doner-created spot featuring two-time PGA Tour champion Akshay Bhatia that will run on PGA telecasts (this week's tournament can be seen on Golf Channel, NBC, Peacock and ESPN+).\n\n\"Say yes to patio hangs, playdates, windows open,\" says a voiceover during the spot amid scenes of Bhatia golfing and other outdoor activities. \"Say yes to your thing.\"\n\nThe spot incorporates Zyrtec's three-year-old \"Zeize the Day\"...",
    "summary": "Kenvue Inc. partners with PGA Tour.",
    "category": "partners_with",
    "found_at": "2026-03-03T12:00:00Z",
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    "image_url": "https://s3.amazonaws.com/media.mediapost.com/dam/cropped/2026/03/02/zyrtec_akshay-bhatia-hero_I6s6Dej.png",
    "confidence": 0.4851,
    "published_at": "2026-03-03T12:00:00Z",
    "article_sentence": "The sneezing golfer: Zyrtec partners with PGA Tour."
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