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KiaLaunch

KIA'S FAMILY OF HYBRID SUVs AND UTILITY VEHICLES CREATE THE BEAT OF A CITY IN NEW CREATIVE CAMPAIGN

What happened

Kia America has launched a new creative campaign called "Hybrids That Move to a New Beat" to highlight its range of hybrid SUVs and utility vehicles.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

IRVINE, Calif., Sept. 14, 2026 /PRNewswire/ -- Kia America has launched a new creative campaign highlighting the power and efficiency of the brand's wide range of hybrid SUVs and utility vehicles. Offering the second largest lineup of hybrid vehicles in the industry, including models like the flagship, 3-row 2027 Telluride, to Sportage – Kia's longest running nameplate – to the versatile Carnival MPV, Kia has a hybrid model for drivers in every stage of life. The 30-second spot, entitled " Hybrids That Move to a New Beat " is set to "OPR" by the Grammy-winning, French DJ, songwriter, and record producer, Gesaffelstein, whose work includes collaborations with some of the biggest names in music today. First on the screen is the Telluride Turbo-Hybrid swiftly accelerating through the city streets of an urban landscape. As the Telluride progresses, the windows of the skyscrapers lining the street illuminate in sync with the soundtrack creating an equalizer effect that reverberates from building to building, block to block. The spot continues as the Sportage Turbo-Hybrid drives through an inner-city tunnel before cutting to the stylish Carnival Turbo-Hybrid MPV cornering through a sharp turn as the music continues and building lights come to life. Throughout the spot, various features of each vehicle are showcased, including Telluride's Dual Panoramic Display, spacious three-row...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Hybrids That Move to a New Beat
Takes effect
Sep 14, 2026
Location
Irvine, California, United States

The full record

From the Signal API record

Details

Release type
Campaign

Topics and mentions

Product tags

  • marketing
  • campaigns

Extraction

Confidence
90%
Detected
Sep 14, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/276864a1-8cb0-1694-38dd-88df8041ac93 returns this record as JSON. POST /v1/companies/enrich returns every signal for kia.com.

{
  "signal_id": "276864a1-8cb0-1694-38dd-88df8041ac93",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-14T12:00:00+00:00",
  "company": {
    "name": "Kia",
    "domain": "kia.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/kias-family-of-hybrid-suvs-and-utility-vehicles-create-the-beat-of-a-city-in-new-creative-campaign-302876803.html",
    "title": "KIA'S FAMILY OF HYBRID SUVs AND UTILITY VEHICLES CREATE THE BEAT OF A CITY IN NEW CREATIVE CAMPAIGN",
    "excerpt": "IRVINE, Calif. , Sept. 14, 2026 /PRNewswire/ -- Kia America has launched a new creative campaign highlighting the power and efficiency of the brand's wide range of hybrid SUVs and utility vehicles. Offering the second largest lineup of hybrid vehicles in the industry, including models like the flagship, 3-row 2027 Telluride, to Sportage – Kia's longest running nameplate – to the versatile Carnival MPV, Kia has a hybrid model for drivers in every stage of life. The 30-second spot, entitled \" Hybrids That Move to a New Beat \" is set to \"OPR\" by the Grammy-winning, French DJ, songwriter, and record producer, Gesaffelstein, whose work includes collaborations with some of the biggest names in music today. First on the screen is the Telluride Turbo-Hybrid swiftly accelerating through the city streets of an urban landscape. As the Telluride progresses, the windows of the skyscrapers lining the street illuminate in sync with the soundtrack creating an equalizer effect that reverberates from building to building, block to block. The spot continues as the Sportage Turbo-Hybrid drives through an inner-city tunnel before cutting to the stylish Carnival Turbo-Hybrid MPV cornering through a sharp turn as the music continues and building lights come to life. Throughout the spot, various features of each vehicle are showcased, including Telluride's Dual Panoramic Display, spacious three-row...",
    "product": "Hybrids That Move to a New Beat",
    "summary": "Kia America has launched a new creative campaign called \"Hybrids That Move to a New Beat\" to highlight its range of hybrid SUVs and utility vehicles.",
    "location": "Irvine, California, USA",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1986754/HEVSUV_30_Thumb.jpg?id=OA2944177&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "Hybrids That Move to a New Beat",
      "full_text": "new creative campaign",
      "fuzzy_match": false,
      "release_type": "campaign"
    },
    "product_tags": [
      "marketing",
      "campaigns"
    ],
    "published_at": "2026-09-14T12:00:00Z",
    "location_data": [
      {
        "city": "Irvine",
        "state": "California",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-14",
    "article_sentence": "Kia America has launched a new creative campaign highlighting the power and efficiency of the brand's wide range of hybrid SUVs and utility vehicles."
  }
}

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